Why Instagram Influencer Marketing is the Best Growth Hacking Strategy of 2020

If you’ve been looking up the latest Instagram social media strategy for your brand, chances are you’ve read about Instagram influencer marketing over and over again. But what is Instagram influencer marketing, and how can this strategy help you grow your Instagram business account organically?

What is Instagram influencer marketing?

Basically, it means teaming up with influencers for your promotional campaign. These influencers are people whose opinions and choices are looked up to on social media by a specific group of people. Influencers fall under any of these categories:

• Nano-influencers –influencers with 1K to 10K followers on Instagram
• Micro-influencers –individuals who have 10K to 100K Instagram followers
• Macro-influencers –individuals who have 100K to 1M Instagram followers
• Mega-influencers – these are the really big names in the industry with more than 1M followers on Instagram

Not all influencers are considered famous, but when teamed up with the right brand and product, these influencers can help your brand go a long way in terms of engagement and followers.

Here’s why you should consider influencer marketing for your brand:

• Boosts brand awareness
• Enhances your brand’s image
• Helps you generate creative content
• Improves engagement without risking your account

Boosts brand awareness

Getting Instagram influencer endorsements is the real deal if you want to do your Instagram marketing right. After all, influencers are called that for a good reason—they influence people’s perspectives and decisions. In fact, recent statistics on online consumer behavior shows that influencer recommendations can persuade online consumers to patronize a product or brand. 

Teaming up with the right influencer for your brand can help you get your message to a wider audience and generate more engagement for you.

Enhances your brand’s image

People generally think that influencers only use the best products, so having your brand associated with a known personality can help you take your brand up a notch.

For example, when Duchess of Sussex Meghan Markle wore a dress designed by Grace Wales Bonner on the day she first stepped out in public with Baby Archie, searches on Stylight for the designer’s dresses increased by 1633%. That’s how mega-influencers work to help put your brand and your products in the spotlight.

Helps you generate creative content

If there’s a group of people on Instagram who definitely know how to capture attention through their posts, it would be influencers. They’re obviously experts at it; otherwise they would never have gotten so many followers on the platform. So teaming up with top social media marketers like them is definitely a good way to tap into their creativity and get all the attention you need for your campaign.

Improves engagement without risking your account

You’ve probably heard how you can buy fake followers for your Instagram account, and while it could be great for your account initially, it can put your account at risk. Instagram has a way of identifying fake followers and can ban your account for that.  Not only that, but fake followers equals fake sales and fake sales don’t do anything for you or your business.

With influencer marketing, however, you don’t have to worry about getting your account blocked on Instagram. Any promotional content that an influencer posts on your behalf won’t be seen as spam so you don’t have to worry about Instagram taking it down. This is primarily why influencer Instagram marketing works to help you gain Instagram followers organically.

Gain Real Instagram Followers through Instagram Influencer Marketing

At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.  

We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your followers list, we will continue working for you until you do.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.