CONQUER THE WORLD WITH YOUR ENGAGEMENT

Let’s Get Engaged!

On running a business or having your brand be heard on Instagram, there are things you have to consider such as likes, followers, brand marketing strategy, Instagram influencer marketing, and many more. Another thing you have to consider that is the sole responsible for the growth of your brand to gain real Instagram followers is engagement. The engagement will help you grow your Instagram. 

Instagram engagement is how the public interacts with the content you post. Calculating it’s rate measures how well your brand is connected with your audience.

Here are tips on how to measure your engagement: 

• Impressions – The total number of times all your Instagram posts and your Stories are seen
• Reach – The number of unique views your posts and Stories have
• Website clicks – The number of times the website link in your Instagram account is clicked, causing a user to leave Instagram and visit your website.
• Profile visits – The number of times a user visited your Instagram profile.
• Followers – Calculate your follower growth rate by dividing the number of followers you’ve gained in a specific time period by the previous number of followers. Multiply that by 100 for the percentage.
• Comments – The number of times users have written something underneath your post, including when they tag a friend. Add the number of comments with likes and saved posts to find the total interactions on a post.
• Saved posts – The number of times users have clicked on the flag icon at the right-hand side of your post to add to their private collection of saved posts. They will probably return to your post to review later or view it repeatedly.
• Views – The total number of times your video or Instagram Story was viewed.
• Likes – The number of times users have clicked on the heart underneath your post. Even with likes being hidden, remember: Likes still matter.

Calculate your brand’s Instagram engagement rate

Engagement rate by reach ( ERR ) 

Pros: Reach can be more accurate than follower count since not all followers see your content and non-followers can be exposed to your posts through shares, and other means

Cons: a very low reach can lead to a very inaccurate high engagement rate

• Most commonly used to calculate engagement with content
• Measures the people who chose to interact with your content after seeing it
• Single post : ERR = total of engagement posts / reach per post * 100
• Average ERR = Total ERR / Total Posts

Engagement rate by posts ( ER)

Pros: a better way to gauge interaction based on how people have seen your post this formula replaces reach with followers. It is a more stable metric of measurement

Cons: It doesn’t account for viral reach. And as followers go up, your rate of engagement could go down a little

• This formula measures engagements by followers on a specific post.
• Single post : ER post = total engagement on a post / total followers * 100 
• Average ER by post = total ER by post / total posts

Engagement Rate by impressions

Pros: useful when you’re running paid content and you need to evaluate its effectiveness

Cons: the base is bound to be lower than ERR and ER post. It’s best to use it with ER reach

• While reach measures the people who see your content, impression tracks how often they appear on that content
• Single post: ER Impression: total engagement on a post / total impression * 100
• Average: Total ER impression / Total Posts

Daily Engagement rate ( Daily ER)

Pros: Good way to gauge how often your followers interact with your account on a daily basis

Cons: the formula doesn’t account for the fact that the same follower may engage 10 times in a day, versus 10 followers engaging once.

• While engagement rate by reach measures engagement against maximum exposure, it’s still good to have a sense of how often your followers are engaging with your account on a daily basis.
• Daily ER = Total engagements in a day / Total followers *100
• Average Daily ER = Total engagements for X days / (X days *followers) *100

Engagement rate by Views ( ER views)

Pros: if your video’s objective is to generate engagement

Cons: View tallies often include repeat views from a single user (non-unique views). While that viewer may watch the video multiple times, they may not necessarily engage multiple times.

• how many people choose to engage with your videos after watching them.
• ER view = Total engagements on video post / Total video views *100
• Average ER view = Total ER view / Total posts

Factored Engagement rate

• Add more or less weight to certain factors in the equation.
• For example, a marketer may wish to place a higher value on comments versus likes, weighting each comment as two versus one.
• Comment-weighted ER = (Total comments x 2) + all other engagements / Reach per post *100

Cost per engagement

• If you’ve chosen to sponsor content and engagement is a key objective, you’ll want to know how much that investment is paying off.
• CPE = Total amount spent / Total engagements

Here are tips on how to increase your engagement

Know your audience 

• By tracking them using Instagram insights you’ll find data about your followers and will be able to help you understand contents relevant to them

Track of time

• Make sure you post your content when your followers are online so that they may see your posts.

Consistency

• If you want Instagram to be more engageable then you have to post consistently so you could build and connect with your audience

Engaging with others

• It’s called social media for a reason. Engage with your audience in different creative ways like run-to like a contest, asking them questions about trendy stuff
• Promote other people’s brand and your brand as well

Tagging

• Tag user- general content
• Tag influencers for they might be of help on the growth of your account and brand
• Geo-tagging- creates an opportunity for users to visit your location and post photos of them visiting

Be creative 

• Experiment with different varieties that might be suitable for your brand. 
• Creating content with clarity, creativity, consistency are enterprises aiming to build brand awareness in Instagram
• Write better captions that might appeal to them
• Instagram video, w/ filters, and stories are top-notch on Instagram. They’re a few things that people always find interesting and always go back to.

Partner with Influencer Marketing Agency

• Instagram influencer marketing has become significant. It allows marketers to work with key thought leaders in their sector and push brand messaging out to a wider audience.
• Select the right kind of influencer

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post How to Get More Engagement on Instagram appeared first on Social Surf.

Today, we live in a world where almost everything is according to modern technology. Social media is so dominating with whatever generation people belong with. Social media will always be there even in the world of marketing, digital is on the lead. And I would say influencer marketing helped it happen.

Influencer marketing has been embraced as one of the most effective channels for driving a higher ROI. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality traffic and customers. While marketers started leveraging the power of influence with celebrities, micro-influencer collaborations are rising in popularity. Are these reasons enough to convince you to invest in influencer marketing? They should be.

How is micro-influencer rising from its popularity? And how is it becoming more popular and popular as years go by? It’s because social media reaches various places all over the world and reaches a lot of diversities. One post can allow you to engage other people to listen to you. That’s how powerful it is where it could even give a person the power to influence them on what they should do and what they should believe in regarding brands. How can a micro-influencer do that? They might not have a great reach on broad audiences but them having the most significant engagement rate of all the types of influencers made micro-influencers the best way for a brand to navigate its way to success. Additionally, since micro-influencers typically do not have the budget, resources, connections, and number of collaborations as a macro-influencer, this forces them to develop consistent and genuine connections with their followers and their community. They are also eager to grow. As a result, many micro-influencers put a lot more effort into their campaigns which leads to better content.

Brands tend to go for micro-influencers because these are experts in their niches. So any content that they may share that’s related to that niche is considered more credible. It’s also much cheaper compared to hiring a celebrity or a big-time influencer. And due to the lower cost of working with this kind of individual, it allowed brands to have the option of working with several micro-influencers at the same time.

Here are other benefits of working with micro-influencers: 

• Authentic engagement
• Micro-influencers take pride in producing content that resonates and speaks to their followers and community. This authenticity can also help micro-influencers drive sales for the right product since their followers feel closely connected and invested in the success of a micro-influencer.
• Can build brand ambassadors
• Before becoming a macro-influencer, they were micro-influencers. Before becoming a micro-influencer, they are brand ambassadors. Enrolling micro-influencers in your brand ambassador program can do wonders for a recently launched product or a brand looking to increase awareness through social media.
• Having brand ambassadors is a low-cost way to test if micro-influencers can convey your brand and product attributes in a way to authentically speak to their audience. Additionally, having a brand ambassador program has a low-cost barrier to entry, allowing you to exchange products or a hefty discount code in exchange for a few pieces of content per month.
• Better chance of reaching your target audience
• When working with a micro-influencer you have a better chance of reaching your target audience. The majority of micro-influencer followers follow the account because they create highly relevant content for that community. For example, a fashion micro-influencer audience follows and engages with their content because of her unique sense of style and outfit inspiration they provide.
• Higher ROI potential
• Micro-influencers are without question less costly than macro-influencers. Many have lower collaboration costs that the industry average for many reasons with some being:
  • Focusing on content quality

• • Looking to build their partnership portfolio

• • Influencer marketing is not their main source of income

• • Doing it to connect with a community rather than make money

Here is more to know about the challenges in micro- influencers 

• Time –  you may want to work with multiple micro-influencers to get maximum results. And this will require more time not only to find and communicate with the influencers but to work through different briefs and review cycles, etc.

• Quality – some micro-influencers, for whom Instagram isn’t their full-time job, maybe juggling a busy schedule and this could compromise the quality of content. However, you can agree to quality checks/revisions in the contract to avoid this becoming a problem

• Reach – micro-influencers do have limited reach as they have smaller audiences. If brand awareness is your goal, it will make more sense to work with a macro or mega influencer

• Creativity – micro-influencers create their best work when given some freedom. Unlike some mega influencer brand collaborations that can be more straightforward in execution, micro-influencers don’t want strict guidelines on exactly what to post. The best thing to do is provide brand guidelines and the goals of the campaign, and allow the micro-influencer to create content they know will resonate best with their audience

Here are tips on becoming one

• Brand yourself and be creative – You don’t really have to be famous for you to be an influencer. You can start small. And you can start by exploring your niches. Your overlapping interests is what makes you unique as an influencer. Your set of skills and experiences is what attracts users and potential brand partners. Marketers value genuine support, and followers can tell if you’re acting authentically or not.
• Quality over quantity – your value as a micro-influencer rests on the fact that you don’t have millions of followers. The engagement you elicit from your followers depends on your relatable image. Instead of trying to increase your follower figure, focus on the quality of those relationships. Comment thoughtfully whenever a follower tags you. Post images and videos that show you interacting with real people in everyday circumstances.
• Be generous – The easiest, least expensive thing to give is information. If you’re a backpacker, post a checklist for two-, three- and five-day trips. Personal shoutouts are another free tactic: When a follower tags you in a post of their own, publicly thank or joke with them from your account.
• Utilize tools and tell great stories – it’s not enough that you just post a photo and hope followers to fill in the blanks. You should tell them a story of the brand or the product, describe them so your followers know what to expect about it. Be real about sharing your stories cause like what I’ve said they could see if you’re faking it or being authentic

It’s clear that the benefits of working with micro-influencers outweigh those of other types of influencers. And you can clearly see that micro-influencers are the rising stars of the influencer marketing space. They are more cost-effective to work with, generate more engagement, are more relevant, and are seen as authentic and trustworthy. All of these qualities make up for their low reach. You can always partner with micro-influencers if you want to generate more reach and also engage users at the same time. This approach will help you, especially businesses with budget constraints, grow your brand through influencer marketing.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post What is a microinfluencer? appeared first on Social Surf.

1. START WITH YOUR GOALS

One thing to consider in starting up with your goals is to establish how this year went. What are the hits and misses? Starting with the basics will help you formulate a plan on how to strategize your goals next year. You would need to clearly identify what you want and where you want to be in the coming years. If you’re tapping into your goals, be sure to create Plan A and Plan B, just in case the first one did not work out. 

A few questions that need to be addressed are the following:

• What are your specific goals for the following year? 
• Is there a specific service you want to increase your sales for?
• Is there a specific target customer?
• Are you launching a new product?

Make sure the goals you set are SMART: 

S-pecific

M-easurable

A-ttainable

R-elevant 

T-imely

In a nutshell, we need to clearly identify your goals before we can lay out a plan that’s going to get results. 

2. GET TO KNOW YOUR IDEAL CLIENT

Getting to know your ideal customers can give you an understanding of their behaviors. Also, creating a measurable and intentional marketing plan lets you identify your target customers. As many companies try to be everything to everyone, we encourage you to categorize them into groups based on the customer type you have. By identifying them, you can now dig deeper into their profiles. You can review your target audience and do your research on what actually resonates with them.

It’s also good to take into consideration how to go about knowing who your customers are. In assessing your current clients, it gives you an idea and understanding these individuals. 

Having a target client in mind with the knowledge and understanding of how they behave, think, feel and make decisions, you can create an excellent strategy that focuses on them all the time.

3. SETTING UP THE RIGHT BUDGET

Now that we have done our research, it’s time to set up the right budget for your clients. While this can be a struggle for all of us, keep in mind that there is no perfect formula that can be used. 

If the budget is tight, we recommend that you start running a few tests to see which social media platforms are the best for your business. All efforts can be put to waste if you don’t factor in your budget. 

One thing to keep in mind is to narrow down what’s important and to work around them by formulating tactics that will be in line with your business and budget.  

4. PLAN, BUT BE FLEXIBLE

When setting up a plan for your marketing strategy, it’s good to make it a habit to plan for the whole year and cut it into segments. As we have mentioned, this makes the plan more feasible and flexible. Plus, you will be able to keep track of your progress along the way.

Identifying the campaigns that will be put into place, the platforms it will be distributed on, plus the deadline per segment is the most effective way in handling the marketing plan that you have set up.

It also is important to be flexible with the plan that you have set out. One perfect example is this pandemic. I’m sure all of us would agree that the strategy we have put in place went out the window and we needed to create a new plan which may or may not work. By planning ahead, there will just be minimal adjustments. 

5. MAP OUT YOUR MARKETING STRATEGY

Writing out what your plan makes your plan easier to track. By mapping out your plans for each month, it will be easier for you to see which activities you need to do next and also, keep track of your progress. You can also make a few tweaks along the way as you deem fit. 

This will also make you realize how many activities you’re committing yourself to on a monthly basis. 

It’s also important to review your progress as you go along. This will help immensely in fine-tuning your approach to making sure you’re on the right track. 

6. DO NOT IGNORE INFLUENCER MARKETING

While Influencer Marketing is a fairly new trend, this can be a very effective strategy to use especially for startups. Thanks to the rise of the digital age, we have seen the rise of micro-influencers that anyone can partner with for a minimal amount. 

Influencer Marketing can give you an excellent return on investment however, you would need to make sure you are working for the right influencer – whether it be a celebrity or an agency. Check their engagement strategy just to be sure you’re not wasting away your money.

7. REVIEW YOUR ANALYTICS AND TACTICS TO ACHIEVE YOUR GOALS

One way of checking the status of your campaign is by reviewing your numbers. You have to make sure you include regularly reviewing available data in your marketing strategy. This will provide a much better direction and see the big picture. 

Specific areas to look at is if the audience is responding to the content if they’re engaging with the information you placed out there. Since the whole point of doing analytics is to connect to people, you can check on their reactions, comments, shares, clicks, and the amount of time they spend on your page. 

In conclusion, setting up your marketing strategy can be a walk in the park once you have a guided approach on how to run it successfully. Just make sure your goals are set and you’re good to go.

Hire a Digital Marketing Agency to Gain Real Followers on Instagram

At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.   Won’t celebrity Instagram marketing get your account banned on Instagram? No. Celebrity Instagram marketing is a legitimate way for you to gain Instagram followers organically, so you don’t have to worry about getting shadowbanned or action blocked on the platform. We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your followers list, we will continue working for you until you do. Also, check these articles out for more ideas on how to grow your Instagram account.

• 16 Social Media Strategies for Your Content
• 20+ FREE Resources for Your IG Social Media Strategy
• 27 Ways to Grow Your Instagram Followers Organically

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post 7 Steps to Start Your Marketing Strategy on Instagram 2021 appeared first on Social Surf.

If you are a business owner and have been scouting for the best new Instagram Influencer Marketing agency, you’ve come to the right place.  I’m sure you would agree that it could be pretty tedious.  Now, I know what you’re thinking…you probably don’t know where to start looking. 

Since this is the latest form of putting your brand out there, we dug deep into looking for the most popular Marketing Agencies that you can work with. Here, we made a list of top Influencer Marketing Agencies that can help you with your business. Let’s dive in.

Social Sensei

This agency is a passionate group of entrepreneurs that aims to accelerate your audience. They have a wide range of digital marketing services to fit any business owner’s needs from Instagram influencer marketing, social media strategy development, ad campaign management, to search engine optimization. We are your one-stop-shop to reach a wider audience online. They have various plans to offer that will fit your goals. From Social media strategies to Ad Campaign management, they have it for you.

Services offered: 

• Instagram Influencer Marketing 

Gain real Instagram followers organically by means of powerful influencers and celebrities, Receive endorsement from trustworthy influencers and improve your account’s credibility through brand association, and create an Instagram funnel to convert new followers into sales or leads

• Social Media Strategies

They will work together with you so you can strategize and create a social media strategy that exemplifies your brand voice and in return, reaching your targeted audience.

• Ad Campaign Management

They will set up an ad campaign for you and make sure that it will generate great success. 

• Search Engine Optimization

They will set up a game plan to make sure you accomplish your goals by way of analytics and keywords related to your website and your competitors’.

• Micro-Influencer Marketing

Quickly launch your campaigns and discuss your goals so they can deliver. 

This agency will pair you up with a content creator suited for your business. 

• Tiktok Automation

They will help you grow your Tiktok following by driving targeted traffic to your account which is interested in the content that you post. 

August United

August Media is a full-service influencer marketing agency that unites impressive brands with impressive people. In doing so, we rid the world of boring marketing to move people to action.

Services offered:

• Influencer Strategy

They identify influencers, develop a campaign and create a sustainable strategy for your brand

• Influencer Activation

They amplify your marketing campaigns through content. They improve engagement and drive your audience to take action. 

• Network Development

Build influencer communities of brand advocates that your organization owns. 

• Social Media Marketing

Craft a strategy and execute to achieve your marketing goals

• Influencer Brand Retreats

They work with brands and influencers to set up your content strategy

• Content Creation

Maximize your budget by creating materials with agility to deliver great 

content

Pulse Advertising

Founded in 2014, this agency builds a bridge between influencer activations and performance marketing. They tailor their process to the specific objective at hand. From micro-influencers to large-scale ambassador programs.

Services offered:

• Social strategy

Make an impact on various social networks including Instagram, Tiktok, Linkedin, and Wechat.

• Creative campaign design

Create innovative concepts to tell your brand story 

• Influencer sourcing  

Works with influencers to deliver quality content that drives traffic to your page

• Execution 

Use content to target influencer audiences

• Analytics reporting

Gives a rundown on results and checks on reviews to empower future

activations

American Noize

This agency helps in setting up the best strategies and campaigns for Influencer Marketing. They create relevant and strategic influencer marketing to boost your brand’s exposure. Their aim is to strategize, create, and execute influencer marketing campaigns that are effective in growing a brand’s following, value, and sales.

Services offered:

• Tailor fits the campaign to your goals and vision
• Finds the right influencer who will speak directly to your targeted audience
• Content creation, provide everything your business needs for a significant online presence
• Ecommerce Management/ Instagram Management

Takes care of logo design and product branding 

Socially Powerful 

This agency is a global influencer marketing agency that offers campaigns at scale. The influencer agency connects brands to content creators across YouTube, Facebook, Instagram, Snapchat, Musical.ly, and Twitter.

Services offered:

• Influencer Marketing Services  

Build your brand, generate awareness, connect to new audiences, drive traffic to your social media accounts, generate downloads, and hit sales targets. 

• Social Media Marketing Services 

They aligned your business objectives and your marketing strategy to

generate a measurable return of investment.

• Micro-Influencer Marketing Services 

They will help you achieve your goals and achieve success. They will find the right influencer for your needs and will measure how effective the campaign is.

• Social Video Production

Create content to entertain and provoke a reaction for audiences to share and remember

IMA 

is an influencer marketing agency that helps brands to engage and reach audiences on a global basis. They feature a network of over 20,000 influencers and will match a brand to one of them based on data.

Services offered:

• Influencer Marketing Strategies

They develop innovative influencer marketing strategies with long-term

potential 

• Influencer Matchmaking

They connect you with influencers who will create engagement

• Content Strategies

Content gives influencers the freedom to be original on social media platforms where they’re most comfortable at. 

• Social Media Advertising

They use paid media to support an influencer marketing campaign to ensure the best results

• Campaign Management

They offer hands-on support during an ongoing campaign

• Tracking and Measurement

They’re goal-oriented and data-driven with KPIs at the start of every 

campaign. They monitor and measure progress from the start and till the end of every campaign

• Production and Content Creation

They combine ideas and traditional productions with influencers to elevate content creation

• Legal and Compliance

Provides a run-down on relevant partnership and disclosure regulations to ensure seamless contracts and collaboration

• Payment and transaction services1

Takes care of all financial admin with influencers

These are just a few of the most sought out agencies that can give you leverage online. There might be some other agencies missed so we encourage you to always do your research and make sure that you are clear with what you want to achieve in your campaign. Influencer Marketing for Instagram is an industry that is here to stay so maximize it and use it to your advantage. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post Best New Instagram Influencer Marketing Agency of 2021 appeared first on Social Surf.

Being an Influencers is not necessarily being a celebrity. Anyone can be an influencer as long as you have the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. a following in a distinct niche, with whom he or she actively engages.

But again the big question is how can you earn being an influencer? 

Most people know that influencers can earn money from their blogs or social media accounts. It isn’t just a hobby for them, but a way to bring in an income, and for some, it is a full-time job. Yet one of the most common questions we get is how do they earn money?

Paid influence is when you pay someone to talk about your brand or products. This is the most common type of influencer marketing. A classic example is when you find an influencer, and pay them to blog about your products or post an image of themselves and your products on their Instagram. 

How Influencers Make Money?

 There are lots of ways how influencers earn money. On this blog, you will know different ways how influencers get paid. 

Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. 

The premise is incredibly basic: an influencer recommends a product or service and is financially compensated when someone makes a purchase using the influencer’s link.

How much the influencer earns depends on how much the customer spends. Many of the arrangements are percentage-based, and a typical affiliate commission falls between 5 and 30 percent. However, some may be higher or lower.

Sponsored Posts

Sponsored posts are a type of native ad, although native ads encompass more than sponsored posts. Like all native ads, sponsored content is crafted to look like the environment in which they appear. They’re not jarring or disruptive.

With these, brands ask the influencer to promote their product directly in exchange for compensation. Or, specifically in the travel industry, destinations bring in influencers to promote their location and will cover the costs of the trip plus pay an additional fee for a set amount of promotion and deliverables. 

Brand Ambassador

A company chooses a brand ambassador to be the “face” of the brand. Ideally, the candidate is a tastemaker in their communities and should plan to use already established networks and relationships to market the brand via word-of-mouth marketing tactics (i.e. referring friends, posting about the brand online, etc.). On top of that, a brand ambassador will also represent her company at specific events, where she may perform product demonstrations or give away sample products.

Brand ambassador salaries vary greatly since most brand ambassadors choose their hours and their compensation differs from one company to the next. These are the typical forms of payment for brand ambassadors:

Salary: According to sites like Glassdoor, Indeed, and Payscale, the national average salary for a brand ambassador ranges from about $20,000 a year to up to $58,000 a year, with the standard salary being somewhere in the $40-50,000 range.

Hourly: If the brand ambassador is being paid hourly, the average is between about $10-16 an hour.

Commission: In some cases, companies will pay ambassadors on commission rather than an hourly rate, to incentivize the distribution of promotional materials and the generation of leads by their brand ambassadors. The more leads an ambassador brings into the company, the more earning potential he or she will have.

Courses, Subscriptions, Ebooks 

Courses

With courses, the blogger usually provides the buyer with educational materials and (possibly) direct access to them or another person with expertise in that area. The person who purchases the course can then learn about the topic.

Subscription

Influencers with big followings on Instagram and other platforms are starting to put up “paywalls” by charging fans for exclusive content. Subscriptions typically give the buyer access to additional content that isn’t available for free. A system like Patreon is often used to support payments and release of content to the creator.

While these payments add another revenue stream for influencers, analysts say brand partnerships will remain a source of credibility.

Ebooks

Influencers who sell books have the unique opportunity to turn responsibility into retail revenue, and at the same time, fulfill one of their core objectives—connecting their audience with valued content. 

The great thing about the book is they are a content double-dip. Your content sends a valuable message about a book, which is also content. Two value-add pieces for your followers; one simple way to earn money for you.

People trust you as an influencer. You’ve made a direct connection between two pieces of relevant content your audience wants and needs. Take advantage of that relationship by offering them a trusted location to make a purchase online.

Photo and Video Sales

Brands and destinations are in constant need of fresh content and some influencers are also earning by placing their images on stock websites (like Getty). They may not earn much per photo, but over time, with enough photos uploaded, a heavy volume of sales can mean hundreds (or thousands) of dollars each month.

How much do Influencers Earn?

The amount influencers earn is dependent on quite a few factors. Below shows the average influencer earnings per post based on the type of influencer and social media platform.

According to the 2020 Influencer Marketing Outlook report, the top 5 social media platforms for influencer marketing are:

• Instagram (82%)
• YouTube (41%)
• TikTok (23%)
• Twitter (23%)
• Facebook (5%)

Take a look at the average payment on each of these platforms for influencers 

Instagram

• Micro-influencers: $100–$500 per post
• Macro-influencers: $5,000–$10,000 per post
• Celebrities: Varies, but $1+ million isn’t unheard of

YouTube

• Micro-influencers: $200–$1,000 per video
• Macro-influencers: $10,000–$20,000 per post
• Mega-influencers: $20,000+ per post

Some YouTube influencers charge based on video views (charging $50–$100 per 1,000 views).

TikTok

Tiktok has many influencers who aren’t necessarily celebrities, but who still have tens of millions of followers. These influencers can earn upwards of $10,000 per post.

• Micro-influencers: $25–$125 per post
• Macro-influencers: $1,250–$2,500 per post
• Mega-influencers: $2,500+ per post

Twitter

• Micro-influencers: $20–$100 per post
• Macro-influencers: $1,000–$2,000 per post
• Mega-influencers: $2,000+ per post

Facebook

• Micro-influencers: $250–$1,250 per post
• Macro-influencers: $12,500–$25,000 per post
• Mega-influencers: $25,000+ per post

TOP 5 Highest Paid Instagram Stars in 2020:

1. Christiano Ronaldo

Estimated Average Price Per Post – $466,100 – $776,833

Christiano Ronaldo, who is now officially the world’s first and only billionaire soccer player. As Forbes reports, he was one of the top five highest-grossing athletes in 2019, bringing in a whopping US$105 million to push his net worth into the 10-figure zone

2. Ariana Grande

Estimated Average Price Per Post – $391,530 -$652,550

Ariana is an award-winning, American singer, actress, and songwriter who has several hit singles. 

If you’re aware of just how expensive it is to buy a ticket for an Ariana concert, then you probably know she’s making lots of money from her albums and tours. She’s in high demand. That’s why she reportedly raked in $8 million for her headlining performance at Coachella 2019. This has made her rise to the second position among the highest-earning Instagrammers of 2019.

3. Dwayne Johnson

Estimated Average Price Per Post – $383,014 – $638,356

Dwayne ‘The Rock’ Johnson has become the highest-paid celebrity on Instagram an estimated $986,000 per post. According to social media marketing firm Hopper HQ, the 48-year-old star can charge advertisers $41,015,000 for a sponsored post.

4. Kylie Jenner

Estimated Average Price Per Post – $375,224 – $625,374

Kylie is a celebrity influencer who charges over a million dollars per post and is mostly seen endorsing luxury fashion and beauty brands. Kylie is the owner of the beauty brand, Kylie Cosmetics, and is one of the most influential people in the beauty industry.

5. Selena Gomez

Estimated Average Price Per Post – $369,217 – $615,361

She earned her net worth through her singing, songwriting, and acting career and several endorsements for almost two decades now. She also sold over 7 million albums and 22 million singles worldwide.

 She has a huge follower base on Instagram and has been among the most popular Instagrammers for years.

Hire a Digital Marketing Agency to Gain Real Followers on Instagram

At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.  

We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your follower’s list, we will continue working for you until you do.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us

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How much does it really cost to hire a Social Media Influencer for your business? In this article, we will answer the sought out question and determine if it’s needed in your business. But first, let me first explain what Social Media Influencer Marketing is and why you need it for your business. 

Influencer marketing is a fairly new type of marketing strategy in the market. This is when a company partners up with an influential person in a particular industry and helps shape their consumer behavior. This can be the quickest and most effective way for a business to prosper and get noticed in their field. This will increase the reach and exposure to their targeted audience thus, creating new followers. 

Influencers are now being used for engagement and increased reach by most companies. Although it may be costly, most of them choose this avenue for quick results. Some say that this is not the conventional way to advertise your business but since the emergence of social media platforms, 

The price range greatly depends on which platform you would like to work on, how long the project will run for among other factors. Also, you can always discuss how much budget you’re willing to shell out for this reason and work around it. 

Let’s take a quick peek on the classification of influencers depending on their following.

1. Nano influencers – 1K to 10,000 followers
2. Micro influencers – 10,000 to 50K followers
3. Mid- tier influencers – 50K to 500,000 followers
4. Macro – influencers – 500,000 to 1M followers
5. Mega – influencers – 1M+ followers

Needless to say, the more followers, the more an influencer charges. 

Factors that affect how much they’re charging:

Influencers’ engagement and reach

Influencer reach is the number of people or fans that have access from their platform. 

This can be categorized by the following:

1. Nano influencers – 1K to 10,000 followers
2. Micro influencers – 10,000 to 50K followers
3. Mid- tier influencers – 50K to 500,000 followers
4. Macro – influencers – 500,000 to 1M followers
5. Mega – influencers – 1M+ followers

Platform they use

There are some influencers that charge the same rate for post even if the platform varies. But normally, the price is dependent on which platform they will use for the engagement. 

Number of post ( images, videos and audio)

This is vital as this will make an impact on the price range. Influencers get paid for the time they spend, effort and resources they use to create content. Also, the more effort for content creation, the more costly it is. 

Agency fees ( If the influencer is affiliated with a marketing agency)

The average cost for an influencer marketing agency can range from $1000 to $18,000 per month. But while the price per agency varies, this amount will mostly include the following:

• Creating an influencer marketing strategy fit for the client
• Researching and compiling a list of potential influencers
• Hiring and contracting approved influencers
• Developing creative content with influencers 
• Tracking influencer marketing campaign performance
• In some cases, agencies will base their price on the number of posts you want.

Below are the pricing guide by platform:

Facebook ( $25/1000 followers )

– With a billion daily active users of Facebook, this platform provides unparalleled access to consumers from all walks of life. 

Potential prices:

1. 10,000 followers – $250/post
2. 100,000 followers – $2500/post
3. 1M followers – $25,000/post

Instagram ( $10/1000 followers )

– Instagram is said to be the go-to influencer hub as it is the most cost-effective channel when it comes to influencer marketing. 

Potential prices:

1. 10,000 followers – $100/post
2. 100,000 followers – $1000/post
3. 1M followers – $10,000/post

Note: Celebrities can sometimes increase their prices because of their reputation outside the platform. 

Youtube ( $20/1000 followers)

– Following Facebook with a billion users, this platform offers businesses access to a whole new set of influencers and viewers. Average pricing is $20/video but Youtubers with more than a million subscribers tend to stay away from this price range. 

Potential prices: 

1. 10,000 followers – $200/video
2. 100,000 followers – $2000/video
3. 1M followers – $20,000/video

Note: Influencers with more than a million subscribers have more freedom over their rates. Some say that they can charge up to $50,000 per video.

Twitter ( $2/1000 followers )

– Twitter has 330 million users and if you’re looking for a smaller audience than Facebook and Instagram, this is your answer.  There are some companies that still use Twitter for their targeted audience and they don’t have to pay that much for it. This platform offers the lowest influencer marketing price point. 

Potential price:

1. 10,000 followers – $20/post
2. 100,000 followers – $200/post
3. 1M followers – $2000/ post

So if you would like to increase your brand recognition, establish authority in your line of business, tell your brand story, provide excellent customer service, drive traffic to your website and promote your content, consider hiring a Social Media Marketer who can do all these things and more. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post How Much Does Social Media Influencer Marketing Cost? appeared first on Social Surf.

 With more advertisers going on board and ad space stagnating, brands are looking into alternative ways to grow their audience. Sponsored posts on Instagram are a huge, new channel for brands. In this post, we share with you how to get sponsors on Instagram from day one.

So what is a sponsored Instagram and how to get sponsors on Instagram?

Instagram sponsored posts (which are sometimes used to refer to “promoted” posts) are organic posts on-platform that you then pay to promote. When you do this, you aren’t creating an entirely new ad with the same creative but actually having that exact post– engagement and all– to be shown to more users.

You can get paid on Instagram in the following ways: Creating sponsored posts for brands that want to get in front of your audience. Becoming an affiliate and making a commission selling other brands’ products. Creating and selling a physical or digital product or offering a paid service

If you want to crack the code for how to get sponsored on Instagram, start by thoroughly defining your personal brand, what it is, and what it is not. That said, don’t be afraid to experiment with different types of content, like different types of images, videos, Instagram carousels/gallery posts, and stories. It’s also considered ideal to post your own “branded” content, while also sourcing curated content from other related accounts (with permission and proper attribution).

The key takeaway here is that Instagram sponsorships are possible for anyone, regardless of your following size, if you follow these steps. There’s always a brand looking to spread messaging on their products and services, and are open to influencers or Instagrammers with strong personal brands for Instagram sponsorships.

How to Get Sponsors on Instagram

Brands consider many factors when researching Instagram sponsorship. Follow these tips to stand out to companies looking to partner with influencers and micro-influencers. 

1. Define your brand.

Besides the type of content you post, branding has a lot to do with your overall aesthetic.

Your brand is the sum of people’s perception of your products, vision, and content. Everything from your voice on social media to your packaging design influences the perception that others have of your brand. Branding can be the difference between customers buying from you or buying from your competitors. 

Specificity is key. A good influencer’s posts are distinguishable and unique — when users are flipping through their feed, they’ll be able to pause and recognize every time she sees a post from that influencer. As they continue to see similar content, they grow to trust that brand as an expert in the field. If the influencer suddenly and randomly changed course, the user might not understand or trust the content anymore.

Additionally, you might want to connect your Instagram brand with an online presence. Creating a website with similar aesthetics and messaging is a good way to do this — the more you unify your social media accounts, the easier it will be for brands to distinguish how you can help them.

2. Know your audience.

Knowing your audience is critical for convincing a brand to work with you. It’s mutually beneficial for you, as well — if you understand your audience, you’re able to correctly identify which brands will see the most success from using you as their sponsor.

The more you understand your audience, the more powerful your SEO and marketing efforts will become.

You should know your demographics, it will help you pitch partnerships with brands. Brands want to know who they can reach if they work with you. First, you should know what is the gender, age, and geographical location of your core demographic? Which of your posts do they like the best? What times of day do they respond best to content, and what can you infer from this?

3. Post consistently.

Are you wondering how else to get a sponsored post on Instagram? Consistency is key! 

Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach.

Posting once a day will increase your chances of getting brand deals and getting more followers!

If you plan to post multiple times per day, try to keep them spaced throughout the day so your posts don’t have to compete with each other for engagement. 

If you’re not routinely posting, people may forget about you or unfollow – definitely not something potential sponsors want to see!

Plus, the Instagram algorithm likes brand new, fresh, high-quality content. Your posts will be more likely to be featured if you keep them frequent and consistent. 

Use your Instagram analytics to figure out when the best days and times are to post and work it into your posting schedule. 

4. Use hashtags, geotags, and Brand tags

All three types of tags are the tools you need to use to make your content discoverable. That’s how you get sponsored on Instagram with 1000 followers, or 10,000!

The best hashtags for Instagram are relevant to your brand and relate directly to what you’re posting. You can use up to 30 hashtags at once, but the sweet spot is around 10 or so per post. 

You’ll want to use hashtags as relevant to your content as possible. You’ll also need to check to make sure the hashtags you use aren’t broken or banned. 

The best hashtags for Instagram are relevant to your brand and relate directly to what you’re posting. You can use up to 30 hashtags at once, but the sweet spot is around 10 or so per post. 

The overly broad hashtags used millions of times will have much more competition. 

Using a generic hashtag like #instagood or #photoftheday will make it a lot harder to get noticed. 

Geotags are equally important, but for a different reason. Geotags can help people find you if they’re interested in a certain location. This helps you gain more followers, and it also helps you appeal to brands that are interested in reaching a certain demographic.

Tagging brands in your posts is the perfect stepping stone to getting brand deals. Not only will the brand receive a notification and see your post, but people who are interested in the product or service can also inquire in the comments. 

Start by using smaller brands that are less inundated with tags to gain attention. You can always level up to more prominent brands later!

6. Include contact information in your bio.

How do you get sponsored on Instagram? By having the best Instagram profile and complete bio as possible.

Be sure also to clearly define your purpose and explain who you are in your bio. People want to know who they are following. They also need to understand why they should follow you in the first place!

Include an email or website so they can reach you, and include a press kit if possible. You can also use a website or blog as your chance to expand on your brand and demonstrate your versatility.

These steps are only the start of optimizing your brand. You will also be needing these two (2) steps to really build your account. 

1. Prepare a Media Kit

What is an Influencer Media Kit & How to make it?

An influencer media kit is a digital portfolio that tells your clients everything they need to know about you. It is an opportunity to highlight your achievements and showcase your USP (unique selling proposition).

Think of your influencer media kit as your business card, CV, and portfolio of work all in one document. 

Influencer kits are a nice, tidy way to showcase your work, highlight your achievements, and impress people who are interested in collaborating with you. If you’re serious about earning money as an influencer, you need an influencer media kit.

Actually, you will need a media kit for just about any business proposition, whether it’s a brand reaching out to you or you reaching out to a brand. Your media kit is going to be the most concise and organized way to highlight how AWESOME you are

How to create/make a kit?

There are many free media kit templates available. All you need to do is enter your information into the template.

But these templates are not as effective as custom media kits because they don’t allow you to add your personal touch. Even if it takes some more time, you should design your own influencer media kit.

The following information should be on your kit to make it more attractive and of course an effective one. 

• Important details about yourself 

Brands who are looking to collaborate with you will want to know a little about you. Marketers have only seen you on screen through your profile. But before they collaborate with you, they would like to know more about you.  

Don’t go into every little detail of your life, however. Summarize yourself in a few sentences, emphasizing your expertise in whatever niche is the focus of your blog and/or social activity.

It helps brands to understand the type of person they could potentially work alongside.

For instance, if you’re a food influencer, write about why you’re passionate about your niche. Are you a professional chef or a nutritionist? Do you share food content because you like to experiment? Or because you believe in clean eating?

• Your Contact Details

Obviously inputting your contact details is important because the purpose of creating an influencer media kit is to get people to connect with you. 

You need accurate and up-to-date contact information. At a minimum include your email address, website, and social handles. Ideally, you should add your phone number and postal address as well.

• Follower Numbers on Your Important Social Network

The number of followers you have on social media is the first thing that brands will want to know. Of course, there is a lot more to social media than just getting followers. But it’s still an important metric for brands.

While follower count is important, brands are more interested in your Instagram engagement rate.

Because when a brand invests in influencer marketing, they want to make sure that your audience is active, engaged, and likely to respond positively with what you’ll be posting about on their behalf.

• Audience Demographics

Brands and marketers are looking for influencers who have a group of followers that closely match their own target market. So it is important to provide details about your audience and their demographics. In your influencer media kit, you should try to show your typical audience persona.

• Past Work and Current Partnerships

Talk about your previous successful campaigns. Highlight some of the brands you’ve worked with, as well as some of the paid content you’ve created. It would be helpful to show some examples of particularly engaging conversations that have started as a result of your sponsored posts

• Design 

Your media kit is an extension of your personal brand. Make it visually appealing and make sure that it matches your overall style.

You need to keep your media kit brief; ideally, limit it to three pages. Include a headshot of yourself and key imagery from your social channels. You can use Photoshop or InDesign or even Canva to create a professional-looking document.

The last thing that you should include on your kit is the

• Pricing 

A blogger rate sheet is like an ad rate sheet. If a company was charging advertising space on their website, tv channel, or magazine they would have to tell the person looking to advertise how much it would cost for them to do so.

Be upfront about it. It gives marketers a better idea if a collaboration suits their budget .Once you’re comfortable with the idea of charging for your sponsored posts, you will find it easier to charge brands money for work you do on their behalf.

Another way to let brands know you’re interested in working with them is to directly pitch your services for the partnership.

You can simply send them a direct message (DM) saying that you love their brand, have some ideas for a collaboration, and specifically call out why you think it would be a good partnership for them. Ask for their email or contact number to talk more about it, as communicating purely through DM can seem unprofessional.

Here are a few tips on how to get brand deals on Instagram.

Explain who you are and what you do. Let the brand know what your specific niche or industry is and why you would be a beneficial asset to them. 

Include relevant data, such as follower count, engagement rate, and other vital insights. These help show why you’d be a great choice to promote the brand. Your stats also show you know what you need to do it successfully!

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post How to get sponsored on Instagram? appeared first on Social Surf.

With the prevalence of social media and digital space in the consumer’s lives nowadays, traditional mediums of advertising such as television, and radio don’t cut it anymore.  Influencer marketing is the jam if you want your brand to actually resonate with your desired audience. 

In this article, you will learn more about the price range for Instagram Influencer Marketing. 

For starters, there are many factors that would affect the price range for a certain campaign. One factor is how a campaign is laid out and how long the campaign would run for. It would also depend on the number of followers an influencer has.

Types of Instagram Marketing Campaigns:

• Instagram Post
• Instagram Shoutouts
• Giveaways
• Takeovers
• Affiliate Marketing
• Sponsored Content
• Gifts
• Sponsored Blog Oost
• Guest Blogging
• Brand Ambassador

Instagram Post

This chart gives an idea of how much an influencer can charge you based on the number of followers they have. 

However, you must also consider the type of account the influencer has and if they’re catering to a niche or general audience. Their rate also depends if they were already a celebrity even before starting the account or only gained fame afterward. However, the pricing above is indicative of the average pricing of influencers in the US. 

Instagram Shoutouts

Shoutouts are stories, videos, or posts, where an influencer mentions your brand account.

Note: 

The rate is fairly lower than an Instagram post mainly because shoutouts are often removed from the account within a span of time. 

Giveaways

These are short term campaigns and is a very popular technique in increasing brand awareness. It’s very simple to set up and can do tons of exposure to both influencers and brands. In this campaign, the brand gives the influencer something they can offer to their followers. This creates increased brand awareness and even new leads.

Takeovers

In this strategy, a brand gives an influencer full access to their social media platforms so the influencer can organize your brand at a specific amount of time.

Affiliate Marketing

This technique partners businesses with influencers in promoting their products and services. When a purchase is made, the influencer will receive a commission. 

Sponsored Content

This allows you to partner up with an influencer to create and post content for your business. They can also create exposure for your brand if you have a lot of content available and just needs a boost and be known. 

Gifts

Also known as product seeding, you would need to send a free product to influencers in the hopes that they post something positive about it. Now, while some influencers are excited to receive free items, some may expect a minimal fee for this. 

Sponsored blog post

This will allow influencers to write an article about your product and services. It can be done by a dedicated blog post for your brand or it can be mentioned along with other similar products. 

Guest Blogging

Influencers in your industry will post your articles on their blog. It can also be done thru websites that are related to your line of business. 

Brand Ambassador

This is a long term engagement with the influencer since they will be the face for your brand. These influencers are already using your product so it would be easier for them to talk about it.

In conclusion, there are really no fixed rules when it comes to the amount of budget you need. The rate for Instagram Marketing will vary depending on the duration and size of the campaign, followers they have, and commitment they would like to give your brand. In reality, the more work it requires, the more costly it becomes. 

Do your research and be on the lookout for companies that offer these services at a fraction of the cost but with a minimal fee. 

Gain Real Instagram Followers through Instagram Celebrity and Influencer Marketing

At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.   Won’t celebrity Instagram marketing get your account banned on Instagram? No. Celebrity Instagram marketing is a legitimate way for you to gain Instagram followers organically, so you don’t have to worry about getting shadowbanned or action blocked on the platform. We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your followers’ list, we will continue working for you until you do. Also, check these articles out for more ideas on how to grow your Instagram account.

• 16 Social Media Strategies for Your Content
• 20+ FREE Resources for Your IG Social Media Strategy
• 27 Ways to Grow Your Instagram Followers Organically

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post What Is the Normal Instagram Influencer Marketing Price? appeared first on Social Surf.

New Year is one of the anticipated holidays. This is mostly what drives people to start a new, fresher, and better self. People have believed that New Year is the best way to start something because once you start doing it on Day 1, you’ll end up doing it until Day 365. Another thing about it, how do you celebrate New Year’s? Is it just fireworks? Or spending quality time with family and friends? Well for various places, they celebrate it differently. Like in Scotland, they have this what you call “The Shooting”. It is where the first person to visit you in the new year brings whiskey and a lump of coal. In Venezuela, people wear yellow underwear for good luck. While in Serbia, people decorate for a New Year instead of Christmas. Lastly in the United States, where the “ball drop” at Times Square NYC is famous. So there’s really a lot of various celebrations of New year. 

In this digital age where social media is dominant, there are also people who celebrate holidays on social media platforms. These are for separated families, long distances, and many more. But what I really am trying to say is that you can also celebrate New Year with your online community. How? With quick and easy promotions instead. Conducting Social Media contests is what will help you connect, and celebrate New year with your online community/ audience. It is also a great way to start your brand’s/ company’s year to grow and be bigger, to be more known, and be able to reach more people. Here are some tips on what social media contests you could do :

New year’s Giveaways 

• Who doesn’t want a giveaway? Just like other holidays, people tend to go shopping, cooking, house decorations, visiting family, and of course some of us are simply stressed out. And one way to distress these people is they look at social media platforms to release stress. Why not offer these people a giveaway. Invite them to participate in a quick and easy comment-to-win giveaway. Offer an attractive prize that may be relevant to your product and with the said holiday. And by doing so, it helps your brand boost its engagement and reach a broader audience.

Mini-branded games

• New Year’s Eve is all about joy, happiness, and celebration, so why not offer some extra entertainment to your online community. And throw mini-games in which the users get exposed to your brand and product while being focused on the fun part of the game. Gain engagement, increase your brand awareness, and most importantly generate new leads.
• Attract more participants by giving incentives to people who participated. More users will be likely to share their contact details if they get a chance to win attractive prizes. You can raffle one big prize among all registered participants, or you can offer discount vouchers and codes redeemable in-store or online! It’s a clever way to convert followers into paying customers.

New Year Resolution writing contest

• New Year’s Resolution is very famous during the said holiday. It is one of the things that most people look forward to. It’s where they start a new beginning with their lives and be better versions of themselves. Why not use this craze in which they would share their resolution and give them a chance to win various prizes. Also in doing so, it helps your brand be known more, and attract more users to know about your other products and services. 
• Start the year by asking your followers about their resolutions for the year to come. Then share a prize to reward and help people stick to their promises.

Share a price when the ball drops

• This is for the famous “ball drop” at Times square. The idea is simple, set some prizes that are ready to win. Your followers are just gonna sign in with the app to find out if they have been lucky. The app automatically awards prizes randomly at random times and random people. This is a great tactic for them to always check the site and your social media platform again and again just to see if they have won anything. 

Customized new year’s greeting

• Invite your followers to tag anyone who they want to send their greetings. Make them also use your hashtag for your brand’s benefit. In this way, it reaches broader audiences, and it encourages them to share the event.  This is a great idea if you want to reinforce brand awareness. 

Like- to- win contest

• Another way to make them more engaged is to make a post in which the people who liked your post have the chance to win prizes. If you make the prizes something really attractive, it will build more engagement in which the person who has seen the post would invite family and friends to do the same. 

If you want to boost your follower count, mention that people also need to follow your profile if they want to be eligible to win.

Selfie contest

• You can conduct the event on Instagram since it’s the home of selfies. It’s a type of contest that works well with products. With a selfie contest, you ask people to post a picture of themselves while they’re using your product, or with the product somewhere in the background. Or Something related to the New year. 
• This contest format is especially useful for a business because it helps show potential customers how a product can be used. It’s an excellent form of user-generated content. 
• At the end of the contest, pick the picture that you think is best. Make sure that, when you create the rules for a selfie contest, you add that you might use the content at a later date. User-generated content can provide an excellent source of social proof. Long after the contest is over, you can repost the content that the contest generated.

Takeaways

New Year is one of the biggest holidays that happens every year. A lot of people really invest so much time preparing for it. So as people prepare time for it, make sure you prepare social media events as well for it will benefit your brand and company. Your New Year social media campaigns are important because it helps you reach new audiences. It also helps you grow your Instagram or other social media platforms through increased followers, generated brand awareness, increases your email list and engagement. The first step is to find your objective, on why you’re gonna do this kind of event and what you are aiming for. Then proceed with the contests and you’ll find the whole process fun. It’s also much easier than you expected. Decide on a contest theme, crease the rules, and establish a dedicated Hashtag. These are just ways on how you would start a new year and celebrate your New Year, so the question is how will you celebrate yours this 2020?

Need fresh ideas for your social media strategies? We’ve got you covered! Click here to schedule a FREE 15-minute consultation on how Social Sensei can help drive new traffic for your business and improve your conversion rates using the latest tools and marketing techniques. Want to talk NOW? Dial 888-444-9144 to get in touch with our team of experts.

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Christmas is the most anticipated holiday of all time. It’s where the biggest sales and family gathering happens. This is also the perfect time to give back to people that we love or simply this is where we give something out of love and care. This serves as an opportunity for us to share what we can, express love, and be with our loved ones. And if we could do it with our loved ones, why not extend it to other people as well. To people who you can connect with, to those who are interested to know more about you. Why not make social media contests for fans and followers on your social media platforms like Instagram. Through Instagram, you will reach broader audiences and be able to express the goal of your services or products and in the future, they might be the future loyal followers that will help you grow your Instagram.

Here are some promotional contests and marketing ideas you can do on Instagram:

Run a quiz 

• You may run a festive quiz and give various prizes to winners
• The quizzes may be something relevant to your brand/product or something connected with your brand and with Christmas on that way you were able to enlighten them about your services and reward them for participating
• By doing so, you can figure out what your followers are looking forward to during the holiday season and use these discoveries to your advantage.

Wish campaign

• Christmas is the time where we would all want to send gifts. Use this knowledge to your advantage by creating a campaign around this idea to spread your goodwill. Ask your audiences to express their holiday wishes to your social media page or website. You may announce that for every wish sent, your company will donate a certain amount of money to a good cause

Selfie Contest

• Nowadays people love to post and share their selfies. Why not turn it into a fun activity. 
• You can make a theme and whoever gains the most shares or likes to win a prize

Expressing Gratitude

• Your business should be available on social media so that you’ll have the chance to be connected with your customers and followers. Use this time to express your gratitude to your audience.

 Be a Santa to someone

• Give your followers a chance to do something nice for someone else. Ask them to comment on your post the name of the person they think deserves to enjoy some Christmas treats. The person named gains something,

Make a wish contest

• Ask your followers to put their wish product to receive on discount or for free then you may give it to them as your Christmas gift

Name your favorite Christmas movie contest

• Your followers will surely love to talk about their favorite holiday movie. You can make it like raffle like a contest in which the person with the best pick gets a prize

Calendar

• A great way to leverage real-life content and increase awareness is by doing a calendar in which it builds anticipation and keeps them from wanting more from you. They’d be visiting your site or post just to complete the said dates. 

Comment- and- win contest

• Social media gave people an opportunity to express themselves through comments. Announce a prize and ask followers to tell you why they should win it by commenting.

 Caption contest

• Get your audience to create one for you, as you keep them engaged with your brand. You could post a photo and let your followers comment about what caption would be best for it which will qualify for a prize

Holiday Selfie

• Ask your followers to submit their best holiday snaps to your website or on your social media page. Put the photos together, create a collage, and display it to create a sense of community. You can also include voting, wherein the photo that gets the maximum likes wins.

What’s the next contest

• Keeping your audience engaged by giving them what they want in a bid to solve their problems. Declare that you’re looking for ideas for your next product and ask for winning suggestions from your followers.

Online Christmas greeting

• Use your Instagram or site as a platform in which visitors can send out personalized messages and give it to their loved ones. Have them tag their loved ones. This will help you increase views and traffic.

Follower of the week/month

• Reward the most active follower. This will help you build audience engagement

Christmas – Game campaign

• A great way to use social media to keep customers engaged during the holiday season is by getting them to partake in holiday-themed online games that revolve around your brand.

 Holiday Sweepstakes

• To enter it, your followers will need to submit their email ID, and Like and Follow your page. This should help increase your number of followers and leads. Make it easy for them to participate, and ensure to run one sweepstake a day to encourage more participation.

 Doing Charity/ Donations

• People are thankful normally on their Christmases. They would also want other people to experience it so you could do a post or gather donations or have one of your winners on your other events to pick a charity he or she would want to receive graces.
• This is a way to build a positive image from people and positive feedback

 Refer- a friend contest

• Get a follower to refer a friend to like and follow you. This is useful to your brand and Instagram
• For example, offer a 40% discount to people who referred 10 friends and 1 free item for those who referred 20 friends

 Carolling contest

• Tell people to post a story in which they have to do a caroling. This will engage more people together with the prize.
• This is a great platform to showcase your audience’s skill and be able to build connections with one another through your page/site.

Christmas sale giveaway

• Boost your company sales and get customers excited for a contest at the same time by doing a holiday sale giveaway.
• The more purchases a customer makes, the more entries they receive. This is the perfect thing for Christmas in which no one could really reject a giveaway

Christmas is the season

Christmas is the season where most of us expect gifts from people. It is a season in which we give back to the people we love and share the love with other people. This serves as a time to give back as well to your followers and give them such treats that both of you would mutually benefit. The holiday season serves as the opportunity to get in touch with the audience and gain new followers. The first step you should be doing is to identify your objective and your goal. On what you’re trying to achieve from doing these events. Only by knowing these things, you’d be able to conceptualize your campaign. And one way is through social media events. Through it, you could benefit a lot from it. Who wouldn’t want their brands to grow even at holidays right? When you’re doing the events already, make sure you will increase the engagement of your users, and use strategies that would engage them, as well as other potential customers. Prepare your own hashtags or do hashtag contests to generate even more content in that way it will really be useful to gain more engagement reach and more traffic in your site. 

So these are just some of the events that you could prepare for this coming Christmas. What will you use?

Need fresh ideas for your social media strategies? We’ve got you covered! Click here to schedule a FREE 15-minute consultation on how Social Sensei can help drive new traffic for your business and improve your conversion rates using the latest tools and marketing techniques. Want to talk NOW? Dial 888-444-9144 to get in touch with our team of experts.

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