A good Impression leads to a greater Following

What is a good way to introduce yourself on Instagram? How to allure these people onto seeing more of your page/ site? Is it really necessary to do these things even if they can see our posts? These are just some of the guide questions that will help us further understand what an Instagram bio is.

Instagram Bio is the section on your profile where you put some information about yourself and your business. It’s located below your username. This is where you introduce your brand to your potential customers and create personal connections. It’s the first thing people would notice when they go to your profile. And if we’re talking about being positive, it drives an amount of traffic to your business. These are somewhat self-explanatory. These are the reasons why Instagram Bio is very important. It may be just seen on a portion of your Instagram, but no matter how small space it’s given, they will always be the start of your strategy. They serve to give an impression and information, or simply an introduction to your services. 

An Instagram bio should be something that you’ll really give time to. It should be creative, so people will be more engaged when they see it. It has to be informative, where limited characters should summarize or give information already about your brand and services. And it should be something genuine. Something that really represents your company or yourself because people are really keen on details and they know if something’s really been thought of or copy-pasted. 

Here are some tips on making an Instagram Bios      

• Name 

– It’s the first step in creating a good Instagram Bio. Use your real name of course. People will be searching for you and most likely use your name or company’s name. It also gives people the knowledge that they’re viewing the right profile and not an impostor’s. You may also add some words that will help yours stand out. Something users will find funny but professional in the same way.

• Skills

– You should include an explanation of what kind of business you do. If you want yours to stand out, include skills, professions, or  hobbies. It’s important to show to potential customers that you’re that unique and that uniqueness sets you apart from your competitors.

• Keywords

– Using keywords won’t improve the search of your brand on Instagram but it gives you more focus and connects you with followers who want to engage with your content. Using core values as keywords helps you connect with targeted audiences that have the aim core values. Using keywords that target your audience and niche will help users understand who you are, what how your account is relevant to them

• Website Link

– When one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images. Instagram only gives users one clickable link on their profile, and it’s the link in your bio.

• Email

– Adding your email makes it easy for your followers to contact and connect with you. It has also become common for users to share their emails.

Here are some examples :

Good Instagram Bios

• We have tomorrows for reason
• I practice what I post
• She turned her can’t into can and her dreams into plans
• Creating my own sunshine
• Your life does not get better by chance. It gets better by a change
• You is kind, you is smart, you is important

Funny Instagram Bios

• Relationship status: Netflix and ice cream
• Words cannot express my passion and love for Fridays
• Chocolate never asks me any questions, chocolate understands me.
• Kanye attitude with Drake feelings.
• Sometimes I just want to give it all up and become a handsome billionaire.
• Gifted napper, talker, and ice cream eater.

Cute Instagram Bios

• Fabulous ends in “us” coincidence? I think not.
• Sometimes we could always use a little magic – don’t hide the magic within you
• Always aiming to be a rainbow at the end of a thunderstorm.
• Fair is where you get cotton candy.
• Just keep swimming.
• Sharing my happy thoughts.
• You keep me safe. I’ll keep you wild.

Cool Instagram Bios

• Do you know what I like about people? Their dogs.
• The best things come from living outside of your comfort zone.
• The bad news is time flies. The good news is you’re the pilot.
• No this isn’t a dream, this is my reality
• I already want to take a nap tomorrow.
• If I cannot do great things, I can do small things in a great way.

Business Instagram Bios

• 👇 FLASH SALE THIS WEEKEND ONLY – 50% 👇
• A creative message describing your unique selling point.
• Check out our best sellers below.
• Official home of (brand name) on Instagram.
• Click the link below to shop our Instagram.
• Free international shipping.

Instagram Bio Quotes

• Simplicity is the key to happiness.
• In a world of darkness look up at the stars
• All I do is win, win, win. No matter what.
• To love oneself is the beginning of a life-long romance.
• I would rather die of passion than of boredom.
• In a world where you can have everything. Be a giver first.
• Whether you think you can or you think you can’t, you’re right.

Unique Instagram Bios

• 🍂🍃Falling for you 🍂🍃
• Looking at the world through colored glasses.
• Please cancel my subscription to your issues
• Status Update: Currently hungry.
• Don’t study me. You won’t graduate 🎓
• A Life? Cool! Where can I download one of those?
• To a great mind. Nothing is little.

Professional Instagram

• Turn that blue follow button to white.
• Follow me and I’ll follow back.
• Follow me to get a behind the scenes look at my life
• Wanna know my story? Press that follow button.
• Follow me then follow the link below!
• My story will inspire you so be sure to hit that follow button.
• I’m on my journey. Join me by following along.
  

Simple Bios

• Welcome to my world.
• This is me.
• Just smiles 🙂
• I got nothing.
• Meet (name).
• Follow me.
• So far, so good.
• Thanks for checking in!
• Happy stalking!
• Happy thoughts
  

Get them impressed for them to follow

• Add keywords and descriptive words into your profile name 
• Use your bio to convey the services you’re offering and for them to know what to expect from your page
• Use Line breaks and emojis to make your bio easy to read
• Include a CTA for your followers to know where to learn more about you
• Use a link in the bio tool to show more than one link for your traffic conversion

Instagram Bio is very important. It’s the digital equivalent of a storefront. Everyone who visits your profile is a potential customer. Whatever bio they may see, if it’s attractive they’ll go enter and take a look. But if it’s something so boring and simple, they might just pass through it. So upon making your bio, make sure it’s as engaging and creative as your posts. Use emoji to space out text and to show off your brand’s personality. Include your branded hashtag whenever you promote an Instagram contest or UGC on that way it gives drive and engagement to your posts.

A good Instagram bio is one that creates a great impression. Not only will including these in your Instagram bio serve as an introduction to new viewers, but it can also determine whether they’ll follow. And that impression is leading to gaining real Instagram followers. It convinces users to click on the “follow” button. In creating your bio make sure you were able to explain who you are and what you do. You are specific about the keywords and hashtags you’ll be using to have a great understanding of your nice audience. Share the personality of your company and provide information about your company for a chance to connect and get in touch with your followers. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post Instagram Bio appeared first on Social Surf.

CONQUER THE WORLD WITH YOUR ENGAGEMENT

Let’s Get Engaged!

On running a business or having your brand be heard on Instagram, there are things you have to consider such as likes, followers, brand marketing strategy, Instagram influencer marketing, and many more. Another thing you have to consider that is the sole responsible for the growth of your brand to gain real Instagram followers is engagement. The engagement will help you grow your Instagram. 

Instagram engagement is how the public interacts with the content you post. Calculating it’s rate measures how well your brand is connected with your audience.

Here are tips on how to measure your engagement: 

• Impressions – The total number of times all your Instagram posts and your Stories are seen
• Reach – The number of unique views your posts and Stories have
• Website clicks – The number of times the website link in your Instagram account is clicked, causing a user to leave Instagram and visit your website.
• Profile visits – The number of times a user visited your Instagram profile.
• Followers – Calculate your follower growth rate by dividing the number of followers you’ve gained in a specific time period by the previous number of followers. Multiply that by 100 for the percentage.
• Comments – The number of times users have written something underneath your post, including when they tag a friend. Add the number of comments with likes and saved posts to find the total interactions on a post.
• Saved posts – The number of times users have clicked on the flag icon at the right-hand side of your post to add to their private collection of saved posts. They will probably return to your post to review later or view it repeatedly.
• Views – The total number of times your video or Instagram Story was viewed.
• Likes – The number of times users have clicked on the heart underneath your post. Even with likes being hidden, remember: Likes still matter.

Calculate your brand’s Instagram engagement rate

Engagement rate by reach ( ERR ) 

Pros: Reach can be more accurate than follower count since not all followers see your content and non-followers can be exposed to your posts through shares, and other means

Cons: a very low reach can lead to a very inaccurate high engagement rate

• Most commonly used to calculate engagement with content
• Measures the people who chose to interact with your content after seeing it
• Single post : ERR = total of engagement posts / reach per post * 100
• Average ERR = Total ERR / Total Posts

Engagement rate by posts ( ER)

Pros: a better way to gauge interaction based on how people have seen your post this formula replaces reach with followers. It is a more stable metric of measurement

Cons: It doesn’t account for viral reach. And as followers go up, your rate of engagement could go down a little

• This formula measures engagements by followers on a specific post.
• Single post : ER post = total engagement on a post / total followers * 100 
• Average ER by post = total ER by post / total posts

Engagement Rate by impressions

Pros: useful when you’re running paid content and you need to evaluate its effectiveness

Cons: the base is bound to be lower than ERR and ER post. It’s best to use it with ER reach

• While reach measures the people who see your content, impression tracks how often they appear on that content
• Single post: ER Impression: total engagement on a post / total impression * 100
• Average: Total ER impression / Total Posts

Daily Engagement rate ( Daily ER)

Pros: Good way to gauge how often your followers interact with your account on a daily basis

Cons: the formula doesn’t account for the fact that the same follower may engage 10 times in a day, versus 10 followers engaging once.

• While engagement rate by reach measures engagement against maximum exposure, it’s still good to have a sense of how often your followers are engaging with your account on a daily basis.
• Daily ER = Total engagements in a day / Total followers *100
• Average Daily ER = Total engagements for X days / (X days *followers) *100

Engagement rate by Views ( ER views)

Pros: if your video’s objective is to generate engagement

Cons: View tallies often include repeat views from a single user (non-unique views). While that viewer may watch the video multiple times, they may not necessarily engage multiple times.

• how many people choose to engage with your videos after watching them.
• ER view = Total engagements on video post / Total video views *100
• Average ER view = Total ER view / Total posts

Factored Engagement rate

• Add more or less weight to certain factors in the equation.
• For example, a marketer may wish to place a higher value on comments versus likes, weighting each comment as two versus one.
• Comment-weighted ER = (Total comments x 2) + all other engagements / Reach per post *100

Cost per engagement

• If you’ve chosen to sponsor content and engagement is a key objective, you’ll want to know how much that investment is paying off.
• CPE = Total amount spent / Total engagements

Here are tips on how to increase your engagement

Know your audience 

• By tracking them using Instagram insights you’ll find data about your followers and will be able to help you understand contents relevant to them

Track of time

• Make sure you post your content when your followers are online so that they may see your posts.

Consistency

• If you want Instagram to be more engageable then you have to post consistently so you could build and connect with your audience

Engaging with others

• It’s called social media for a reason. Engage with your audience in different creative ways like run-to like a contest, asking them questions about trendy stuff
• Promote other people’s brand and your brand as well

Tagging

• Tag user- general content
• Tag influencers for they might be of help on the growth of your account and brand
• Geo-tagging- creates an opportunity for users to visit your location and post photos of them visiting

Be creative 

• Experiment with different varieties that might be suitable for your brand. 
• Creating content with clarity, creativity, consistency are enterprises aiming to build brand awareness in Instagram
• Write better captions that might appeal to them
• Instagram video, w/ filters, and stories are top-notch on Instagram. They’re a few things that people always find interesting and always go back to.

Partner with Influencer Marketing Agency

• Instagram influencer marketing has become significant. It allows marketers to work with key thought leaders in their sector and push brand messaging out to a wider audience.
• Select the right kind of influencer

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post How to Get More Engagement on Instagram appeared first on Social Surf.

Today, we live in a world where almost everything is according to modern technology. Social media is so dominating with whatever generation people belong with. Social media will always be there even in the world of marketing, digital is on the lead. And I would say influencer marketing helped it happen.

Influencer marketing has been embraced as one of the most effective channels for driving a higher ROI. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality traffic and customers. While marketers started leveraging the power of influence with celebrities, micro-influencer collaborations are rising in popularity. Are these reasons enough to convince you to invest in influencer marketing? They should be.

How is micro-influencer rising from its popularity? And how is it becoming more popular and popular as years go by? It’s because social media reaches various places all over the world and reaches a lot of diversities. One post can allow you to engage other people to listen to you. That’s how powerful it is where it could even give a person the power to influence them on what they should do and what they should believe in regarding brands. How can a micro-influencer do that? They might not have a great reach on broad audiences but them having the most significant engagement rate of all the types of influencers made micro-influencers the best way for a brand to navigate its way to success. Additionally, since micro-influencers typically do not have the budget, resources, connections, and number of collaborations as a macro-influencer, this forces them to develop consistent and genuine connections with their followers and their community. They are also eager to grow. As a result, many micro-influencers put a lot more effort into their campaigns which leads to better content.

Brands tend to go for micro-influencers because these are experts in their niches. So any content that they may share that’s related to that niche is considered more credible. It’s also much cheaper compared to hiring a celebrity or a big-time influencer. And due to the lower cost of working with this kind of individual, it allowed brands to have the option of working with several micro-influencers at the same time.

Here are other benefits of working with micro-influencers: 

• Authentic engagement
• Micro-influencers take pride in producing content that resonates and speaks to their followers and community. This authenticity can also help micro-influencers drive sales for the right product since their followers feel closely connected and invested in the success of a micro-influencer.
• Can build brand ambassadors
• Before becoming a macro-influencer, they were micro-influencers. Before becoming a micro-influencer, they are brand ambassadors. Enrolling micro-influencers in your brand ambassador program can do wonders for a recently launched product or a brand looking to increase awareness through social media.
• Having brand ambassadors is a low-cost way to test if micro-influencers can convey your brand and product attributes in a way to authentically speak to their audience. Additionally, having a brand ambassador program has a low-cost barrier to entry, allowing you to exchange products or a hefty discount code in exchange for a few pieces of content per month.
• Better chance of reaching your target audience
• When working with a micro-influencer you have a better chance of reaching your target audience. The majority of micro-influencer followers follow the account because they create highly relevant content for that community. For example, a fashion micro-influencer audience follows and engages with their content because of her unique sense of style and outfit inspiration they provide.
• Higher ROI potential
• Micro-influencers are without question less costly than macro-influencers. Many have lower collaboration costs that the industry average for many reasons with some being:
  • Focusing on content quality

• • Looking to build their partnership portfolio

• • Influencer marketing is not their main source of income

• • Doing it to connect with a community rather than make money

Here is more to know about the challenges in micro- influencers 

• Time –  you may want to work with multiple micro-influencers to get maximum results. And this will require more time not only to find and communicate with the influencers but to work through different briefs and review cycles, etc.

• Quality – some micro-influencers, for whom Instagram isn’t their full-time job, maybe juggling a busy schedule and this could compromise the quality of content. However, you can agree to quality checks/revisions in the contract to avoid this becoming a problem

• Reach – micro-influencers do have limited reach as they have smaller audiences. If brand awareness is your goal, it will make more sense to work with a macro or mega influencer

• Creativity – micro-influencers create their best work when given some freedom. Unlike some mega influencer brand collaborations that can be more straightforward in execution, micro-influencers don’t want strict guidelines on exactly what to post. The best thing to do is provide brand guidelines and the goals of the campaign, and allow the micro-influencer to create content they know will resonate best with their audience

Here are tips on becoming one

• Brand yourself and be creative – You don’t really have to be famous for you to be an influencer. You can start small. And you can start by exploring your niches. Your overlapping interests is what makes you unique as an influencer. Your set of skills and experiences is what attracts users and potential brand partners. Marketers value genuine support, and followers can tell if you’re acting authentically or not.
• Quality over quantity – your value as a micro-influencer rests on the fact that you don’t have millions of followers. The engagement you elicit from your followers depends on your relatable image. Instead of trying to increase your follower figure, focus on the quality of those relationships. Comment thoughtfully whenever a follower tags you. Post images and videos that show you interacting with real people in everyday circumstances.
• Be generous – The easiest, least expensive thing to give is information. If you’re a backpacker, post a checklist for two-, three- and five-day trips. Personal shoutouts are another free tactic: When a follower tags you in a post of their own, publicly thank or joke with them from your account.
• Utilize tools and tell great stories – it’s not enough that you just post a photo and hope followers to fill in the blanks. You should tell them a story of the brand or the product, describe them so your followers know what to expect about it. Be real about sharing your stories cause like what I’ve said they could see if you’re faking it or being authentic

It’s clear that the benefits of working with micro-influencers outweigh those of other types of influencers. And you can clearly see that micro-influencers are the rising stars of the influencer marketing space. They are more cost-effective to work with, generate more engagement, are more relevant, and are seen as authentic and trustworthy. All of these qualities make up for their low reach. You can always partner with micro-influencers if you want to generate more reach and also engage users at the same time. This approach will help you, especially businesses with budget constraints, grow your brand through influencer marketing.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post What is a microinfluencer? appeared first on Social Surf.

If you are a business owner and have been scouting for the best new Instagram Influencer Marketing agency, you’ve come to the right place.  I’m sure you would agree that it could be pretty tedious.  Now, I know what you’re thinking…you probably don’t know where to start looking. 

Since this is the latest form of putting your brand out there, we dug deep into looking for the most popular Marketing Agencies that you can work with. Here, we made a list of top Influencer Marketing Agencies that can help you with your business. Let’s dive in.

Social Sensei

This agency is a passionate group of entrepreneurs that aims to accelerate your audience. They have a wide range of digital marketing services to fit any business owner’s needs from Instagram influencer marketing, social media strategy development, ad campaign management, to search engine optimization. We are your one-stop-shop to reach a wider audience online. They have various plans to offer that will fit your goals. From Social media strategies to Ad Campaign management, they have it for you.

Services offered: 

• Instagram Influencer Marketing 

Gain real Instagram followers organically by means of powerful influencers and celebrities, Receive endorsement from trustworthy influencers and improve your account’s credibility through brand association, and create an Instagram funnel to convert new followers into sales or leads

• Social Media Strategies

They will work together with you so you can strategize and create a social media strategy that exemplifies your brand voice and in return, reaching your targeted audience.

• Ad Campaign Management

They will set up an ad campaign for you and make sure that it will generate great success. 

• Search Engine Optimization

They will set up a game plan to make sure you accomplish your goals by way of analytics and keywords related to your website and your competitors’.

• Micro-Influencer Marketing

Quickly launch your campaigns and discuss your goals so they can deliver. 

This agency will pair you up with a content creator suited for your business. 

• Tiktok Automation

They will help you grow your Tiktok following by driving targeted traffic to your account which is interested in the content that you post. 

August United

August Media is a full-service influencer marketing agency that unites impressive brands with impressive people. In doing so, we rid the world of boring marketing to move people to action.

Services offered:

• Influencer Strategy

They identify influencers, develop a campaign and create a sustainable strategy for your brand

• Influencer Activation

They amplify your marketing campaigns through content. They improve engagement and drive your audience to take action. 

• Network Development

Build influencer communities of brand advocates that your organization owns. 

• Social Media Marketing

Craft a strategy and execute to achieve your marketing goals

• Influencer Brand Retreats

They work with brands and influencers to set up your content strategy

• Content Creation

Maximize your budget by creating materials with agility to deliver great 

content

Pulse Advertising

Founded in 2014, this agency builds a bridge between influencer activations and performance marketing. They tailor their process to the specific objective at hand. From micro-influencers to large-scale ambassador programs.

Services offered:

• Social strategy

Make an impact on various social networks including Instagram, Tiktok, Linkedin, and Wechat.

• Creative campaign design

Create innovative concepts to tell your brand story 

• Influencer sourcing  

Works with influencers to deliver quality content that drives traffic to your page

• Execution 

Use content to target influencer audiences

• Analytics reporting

Gives a rundown on results and checks on reviews to empower future

activations

American Noize

This agency helps in setting up the best strategies and campaigns for Influencer Marketing. They create relevant and strategic influencer marketing to boost your brand’s exposure. Their aim is to strategize, create, and execute influencer marketing campaigns that are effective in growing a brand’s following, value, and sales.

Services offered:

• Tailor fits the campaign to your goals and vision
• Finds the right influencer who will speak directly to your targeted audience
• Content creation, provide everything your business needs for a significant online presence
• Ecommerce Management/ Instagram Management

Takes care of logo design and product branding 

Socially Powerful 

This agency is a global influencer marketing agency that offers campaigns at scale. The influencer agency connects brands to content creators across YouTube, Facebook, Instagram, Snapchat, Musical.ly, and Twitter.

Services offered:

• Influencer Marketing Services  

Build your brand, generate awareness, connect to new audiences, drive traffic to your social media accounts, generate downloads, and hit sales targets. 

• Social Media Marketing Services 

They aligned your business objectives and your marketing strategy to

generate a measurable return of investment.

• Micro-Influencer Marketing Services 

They will help you achieve your goals and achieve success. They will find the right influencer for your needs and will measure how effective the campaign is.

• Social Video Production

Create content to entertain and provoke a reaction for audiences to share and remember

IMA 

is an influencer marketing agency that helps brands to engage and reach audiences on a global basis. They feature a network of over 20,000 influencers and will match a brand to one of them based on data.

Services offered:

• Influencer Marketing Strategies

They develop innovative influencer marketing strategies with long-term

potential 

• Influencer Matchmaking

They connect you with influencers who will create engagement

• Content Strategies

Content gives influencers the freedom to be original on social media platforms where they’re most comfortable at. 

• Social Media Advertising

They use paid media to support an influencer marketing campaign to ensure the best results

• Campaign Management

They offer hands-on support during an ongoing campaign

• Tracking and Measurement

They’re goal-oriented and data-driven with KPIs at the start of every 

campaign. They monitor and measure progress from the start and till the end of every campaign

• Production and Content Creation

They combine ideas and traditional productions with influencers to elevate content creation

• Legal and Compliance

Provides a run-down on relevant partnership and disclosure regulations to ensure seamless contracts and collaboration

• Payment and transaction services1

Takes care of all financial admin with influencers

These are just a few of the most sought out agencies that can give you leverage online. There might be some other agencies missed so we encourage you to always do your research and make sure that you are clear with what you want to achieve in your campaign. Influencer Marketing for Instagram is an industry that is here to stay so maximize it and use it to your advantage. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post Best New Instagram Influencer Marketing Agency of 2021 appeared first on Social Surf.

How much does it really cost to hire a Social Media Influencer for your business? In this article, we will answer the sought out question and determine if it’s needed in your business. But first, let me first explain what Social Media Influencer Marketing is and why you need it for your business. 

Influencer marketing is a fairly new type of marketing strategy in the market. This is when a company partners up with an influential person in a particular industry and helps shape their consumer behavior. This can be the quickest and most effective way for a business to prosper and get noticed in their field. This will increase the reach and exposure to their targeted audience thus, creating new followers. 

Influencers are now being used for engagement and increased reach by most companies. Although it may be costly, most of them choose this avenue for quick results. Some say that this is not the conventional way to advertise your business but since the emergence of social media platforms, 

The price range greatly depends on which platform you would like to work on, how long the project will run for among other factors. Also, you can always discuss how much budget you’re willing to shell out for this reason and work around it. 

Let’s take a quick peek on the classification of influencers depending on their following.

1. Nano influencers – 1K to 10,000 followers
2. Micro influencers – 10,000 to 50K followers
3. Mid- tier influencers – 50K to 500,000 followers
4. Macro – influencers – 500,000 to 1M followers
5. Mega – influencers – 1M+ followers

Needless to say, the more followers, the more an influencer charges. 

Factors that affect how much they’re charging:

Influencers’ engagement and reach

Influencer reach is the number of people or fans that have access from their platform. 

This can be categorized by the following:

1. Nano influencers – 1K to 10,000 followers
2. Micro influencers – 10,000 to 50K followers
3. Mid- tier influencers – 50K to 500,000 followers
4. Macro – influencers – 500,000 to 1M followers
5. Mega – influencers – 1M+ followers

Platform they use

There are some influencers that charge the same rate for post even if the platform varies. But normally, the price is dependent on which platform they will use for the engagement. 

Number of post ( images, videos and audio)

This is vital as this will make an impact on the price range. Influencers get paid for the time they spend, effort and resources they use to create content. Also, the more effort for content creation, the more costly it is. 

Agency fees ( If the influencer is affiliated with a marketing agency)

The average cost for an influencer marketing agency can range from $1000 to $18,000 per month. But while the price per agency varies, this amount will mostly include the following:

• Creating an influencer marketing strategy fit for the client
• Researching and compiling a list of potential influencers
• Hiring and contracting approved influencers
• Developing creative content with influencers 
• Tracking influencer marketing campaign performance
• In some cases, agencies will base their price on the number of posts you want.

Below are the pricing guide by platform:

Facebook ( $25/1000 followers )

– With a billion daily active users of Facebook, this platform provides unparalleled access to consumers from all walks of life. 

Potential prices:

1. 10,000 followers – $250/post
2. 100,000 followers – $2500/post
3. 1M followers – $25,000/post

Instagram ( $10/1000 followers )

– Instagram is said to be the go-to influencer hub as it is the most cost-effective channel when it comes to influencer marketing. 

Potential prices:

1. 10,000 followers – $100/post
2. 100,000 followers – $1000/post
3. 1M followers – $10,000/post

Note: Celebrities can sometimes increase their prices because of their reputation outside the platform. 

Youtube ( $20/1000 followers)

– Following Facebook with a billion users, this platform offers businesses access to a whole new set of influencers and viewers. Average pricing is $20/video but Youtubers with more than a million subscribers tend to stay away from this price range. 

Potential prices: 

1. 10,000 followers – $200/video
2. 100,000 followers – $2000/video
3. 1M followers – $20,000/video

Note: Influencers with more than a million subscribers have more freedom over their rates. Some say that they can charge up to $50,000 per video.

Twitter ( $2/1000 followers )

– Twitter has 330 million users and if you’re looking for a smaller audience than Facebook and Instagram, this is your answer.  There are some companies that still use Twitter for their targeted audience and they don’t have to pay that much for it. This platform offers the lowest influencer marketing price point. 

Potential price:

1. 10,000 followers – $20/post
2. 100,000 followers – $200/post
3. 1M followers – $2000/ post

So if you would like to increase your brand recognition, establish authority in your line of business, tell your brand story, provide excellent customer service, drive traffic to your website and promote your content, consider hiring a Social Media Marketer who can do all these things and more. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post How Much Does Social Media Influencer Marketing Cost? appeared first on Social Surf.

With the prevalence of social media and digital space in the consumer’s lives nowadays, traditional mediums of advertising such as television, and radio don’t cut it anymore.  Influencer marketing is the jam if you want your brand to actually resonate with your desired audience. 

In this article, you will learn more about the price range for Instagram Influencer Marketing. 

For starters, there are many factors that would affect the price range for a certain campaign. One factor is how a campaign is laid out and how long the campaign would run for. It would also depend on the number of followers an influencer has.

Types of Instagram Marketing Campaigns:

• Instagram Post
• Instagram Shoutouts
• Giveaways
• Takeovers
• Affiliate Marketing
• Sponsored Content
• Gifts
• Sponsored Blog Oost
• Guest Blogging
• Brand Ambassador

Instagram Post

This chart gives an idea of how much an influencer can charge you based on the number of followers they have. 

However, you must also consider the type of account the influencer has and if they’re catering to a niche or general audience. Their rate also depends if they were already a celebrity even before starting the account or only gained fame afterward. However, the pricing above is indicative of the average pricing of influencers in the US. 

Instagram Shoutouts

Shoutouts are stories, videos, or posts, where an influencer mentions your brand account.

Note: 

The rate is fairly lower than an Instagram post mainly because shoutouts are often removed from the account within a span of time. 

Giveaways

These are short term campaigns and is a very popular technique in increasing brand awareness. It’s very simple to set up and can do tons of exposure to both influencers and brands. In this campaign, the brand gives the influencer something they can offer to their followers. This creates increased brand awareness and even new leads.

Takeovers

In this strategy, a brand gives an influencer full access to their social media platforms so the influencer can organize your brand at a specific amount of time.

Affiliate Marketing

This technique partners businesses with influencers in promoting their products and services. When a purchase is made, the influencer will receive a commission. 

Sponsored Content

This allows you to partner up with an influencer to create and post content for your business. They can also create exposure for your brand if you have a lot of content available and just needs a boost and be known. 

Gifts

Also known as product seeding, you would need to send a free product to influencers in the hopes that they post something positive about it. Now, while some influencers are excited to receive free items, some may expect a minimal fee for this. 

Sponsored blog post

This will allow influencers to write an article about your product and services. It can be done by a dedicated blog post for your brand or it can be mentioned along with other similar products. 

Guest Blogging

Influencers in your industry will post your articles on their blog. It can also be done thru websites that are related to your line of business. 

Brand Ambassador

This is a long term engagement with the influencer since they will be the face for your brand. These influencers are already using your product so it would be easier for them to talk about it.

In conclusion, there are really no fixed rules when it comes to the amount of budget you need. The rate for Instagram Marketing will vary depending on the duration and size of the campaign, followers they have, and commitment they would like to give your brand. In reality, the more work it requires, the more costly it becomes. 

Do your research and be on the lookout for companies that offer these services at a fraction of the cost but with a minimal fee. 

Gain Real Instagram Followers through Instagram Celebrity and Influencer Marketing

At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.   Won’t celebrity Instagram marketing get your account banned on Instagram? No. Celebrity Instagram marketing is a legitimate way for you to gain Instagram followers organically, so you don’t have to worry about getting shadowbanned or action blocked on the platform. We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your followers’ list, we will continue working for you until you do. Also, check these articles out for more ideas on how to grow your Instagram account.

• 16 Social Media Strategies for Your Content
• 20+ FREE Resources for Your IG Social Media Strategy
• 27 Ways to Grow Your Instagram Followers Organically

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post What Is the Normal Instagram Influencer Marketing Price? appeared first on Social Surf.

In a few weeks from now, we will be ending 2020 (Hooray for 2021!!) and yet Instagram never stops to surprise us with new updates. All these features are meant to improve the user’s experience and provide seamless usage of the platform.

Instagram has become a powerful tool offering massive exposure for small to large businesses. Now, there’s also no denying the power of Celebrity Marketing and the wonders it can do to your business. 

Celebrities have this “star power” that has the ability to influence their followers in ways you can only imagine. These individuals have been using their following to promote various products and services for ages and this has, in turn, helped companies build brand awareness and generate sales through their endorsements. 

The main reason why Instagram marketing is the most sought out technique used for social marketing is that it is considered the most widely used and most powerful tool there is in the market today. Big companies have used Instagram to communicate with their clients and introduce new products. Also, new businesses can use it to promote themselves with much better results than any other platform that can be used. 

Now let’s discuss why you need to take advantage of the best marketing collaboration of all time. 

Work With an Agency That Will Do Most of the Influencer Marketing for You

Influencer Marketing agencies act as a middleman between the influencer and the business who would want help with their marketing strategy. To most businesses, the process of looking out for influencers, contacting them, and selecting “the one” that fits your business, and then creating campaigns with them is time-consuming and confusing for someone who will conduct this kind of strategy for the first time. Most of these businesses would rather pay for a specialist to do the work for them. 

There are many agencies that offer full service meaning they help businesses through every stage of the process. The process includes looking out for the right influencer, assisting with content creation, analyzing, and reporting of a campaign. 

This procedure can minimize failures in your campaigns.

Use a Platform Tool to Simplify the Process of Finding Your Influencers

Each of these platforms focuses on providing influencer services for social media platforms. Think of it as a marketplace for all influencers. You get to see the influencers’ profile and gauge if they’re the right fit or not. So if you’re thinking of not using an agency for your influencer marketing needs, then you will need to build a relationship with your targeted influencer yourself. 

Now, this is where it gets a bit challenging. You first need to identify which influencer has the same niche as you do. If you are active online, you may have an idea which influencer you want to partner with. In some cases, you will need to do some research to check and see which influencers are the best. 

Influencer Platforms can give you the following services:

1. Influencer discovery – Influencers create a profile on their platform and you can see which one is a perfect fit for your business. This platform will provide a list of influencer and they can also give you their statistics 
2. Relationship management – Simplify relationship management activities by automating contract negotiations, production workflows, and content approvals to ensure the campaign flows smoothly
3. Campaign management – These platforms can help you set up and manage your campaigns. You can also track their progress by generating detailed reports of your campaign
4. Influencer marketplace – Influencer profiles are given, you just have to choose one which resonates with your brand
5. Third-party analytics – Gives you data analytics on your campaign
6. Influencer content amplifications – Develop content and creative strategies that tell that perfect story through photos, videos, and experiences with real-time results 

Do All of Your Influencer Marketing Organically, Build up Your Influencer Relationships Naturally 

Influencer marketing happens when influencers of any size promote a brand without a campaign contract. These kinds of influencers are already fans of your brand or tries a brand and share their experience or create a review with their followers without having a contract with you. Organic influencer marketing seems more trustworthy to their audience as they are categorized as trusted experts.

This strategy is cost-effective as it only costs a small investment by giving the influencer exposure to your product and services. This also creates freedom for the influencer to create content however they want it. This increases authenticity and follower engagement.

Among many marketing strategies out there, using an Instagram Influencer Marketing strategy represents one of the cheapest and most efficient solutions. Even though there is a great competition, you always have a chance to find the targeted audience. However, you have to be aware of all the important factors that are crucial for that.

Gain Real Instagram Followers through Instagram Celebrity and Influencer Marketing

At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.   Won’t celebrity Instagram marketing get your account banned on Instagram? No. Celebrity Instagram marketing is a legitimate way for you to gain Instagram followers organically, so you don’t have to worry about getting shadowbanned or action blocked on the platform. We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your followers list, we will continue working for you until you do. Also, check these articles out for more ideas on how to grow your Instagram account.

• 16 Social Media Strategies for Your Content
• 20+ FREE Resources for Your IG Social Media Strategy
• 27 Ways to Grow Your Instagram Followers Organically

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post How to Take Advantage of Instagram Celebrity Marketing appeared first on Social Surf.

Starting something from scratch is never easy. Since you haven’t tested the waters yet, it might be a little scary for you to dive right into it. There might be questions in your mind and I’m sure you’re thinking about where to start and how to plan or strategize it. 

Now, creating a marketing strategy is one thing but conducting an effective marketing campaign is another. Done right, you can improve your brand visibility, gain followers, and increase your audience thus, taking your business to the next level.

In this article, we will give you a rundown of the top 5 mistakes a beginner marketer makes so you can avoid them. Let’s start.

Mistake Number 1: Lack of Set Goals 

Having a marketing strategy that outlines details such as your target audience, approach, budget (when applicable), time frame, and success marker, will set you up with a solid foundation. Marketers who invest time in creating a plan are setting themselves up for success.

It is vital to have a clear set of targets before you start a campaign. It can increase brand awareness, boost customer loyalty, create new audiences, and increase reach. 

Strategies can be divided into 2 parts,  long term, and short term goals. Long term goals can be strategies for the year. It may include the steps needed to be taken, budget, and steps in checking if the strategy is working or not. Short term goals are on a month to month basis. Checking on analytics, making sure that the plan rolled out is working at its fullest, and making tweaks as you go along can be a sure-fire way to make sure that the set-out plan will be a success.

Mistake Number 2: Ignoring Analytics

Gauging your success through analytics is also required in launching a campaign. The reason behind it is because numbers do not lie. The conversion rate of your campaign can either make or break your business.  The results are critical in creating a foolproof plan that has minimal risk of failure. 

At the start of every campaign, you will need to conduct an analysis of your results. You will need to understand the numbers that you’re looking at. These numbers will give you an idea of what’s working and if there’s a need to replace a campaign or improve it. 

Tracking your goals will make you realize any campaign mistakes that you’re making. In doing so, you can avoid pitfalls at the start of each campaign.

Mistake Number 3:  Not Being Consistent and Intentional 

Consistency will always be a key to success in about every aspect of life. I know, it’s not easy to create content. The mere concept of doing it takes a lot of effort and brainstorming in creating something valuable and engaging to your audience. 

Being intentional as a marketer means:

– You’re purposeful in action and words

– You had considered the needs and wants of your clients

– You have planned out everything from the aspect, details, and outcomes of your business and marketing that others might ignore

It’s a good habit to write down new ideas as they come to you. In this manner, you can be sure to have enough materials to work on. Set deadlines for yourself and be sure not to miss it. Pay close attention to details in both your business and marketing. 

Mistake Number 4: Not Understanding Your Audience

One of the biggest failures a business owner will do is not understanding what your audience wants and not producing content for that specific audience. Investing time and effort in creating content for your audience and then watching it turn into crumbles, in the end, can be frustrating. 

To avoid this, take a step back and study carefully your business idea and your offerings to the market. In doing so, you would avoid pitfalls as you go. Also, study the people you’re trying to reach with your content. Adjust content to appeal to the specific group you’re targeting. 

Mistake Number 5: Not Researching Your Competitors

Time and again, we have been told to mind our own business. Some would say “Don’t waste time thinking about what they’re doing,” “Don’t worry about them,” and more. While this might be applicable a few years back, since the rise of digital age-competition sprouts constantly.

There will always be a constant stream of competitors in the market now so conducting research on them may be an advantage for you.

Also, it is also important to note that your competitors are constantly changing and are being molded by the market. This changes over time and customer expectations change as well. So it’s good to practice this strategy so you can stay ahead. 

Everyone running a business knows why marketing is important. If you want to maximize your profit and create an exceptional business people talk about, refer to, and have repeat business with, always set aside time to focus on your goals and re-do if needed. Ensure that all plans are running smoothly. While it is true that not everyone can do it effectively, you can follow the guide above and also learn from past mistakes to avoid unnecessary blunders in the future. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post Top 5 Mistakes When You’re a Novice Marketer appeared first on Social Surf.

As we all know, Instagram is one of the famous social platforms so using Instagram to promote your brand would be a nice move.

But how will you attract more clients and grow your business when you are short of time and team?

How will you raise your profits by not diverting your core business activity? White label Instagram marketing services can help.

Marketing agencies and social media managers use white-label software to ensure consistent Instagram growth for their clients without devoting hours a week to Instagram themselves. Instead of trying to chase every follower-gaining trend on Instagram, white-label Instagram bots handle things behind the scenes.

As a digital marketer, you probably find that your clients expect a full-service approach to everything on social media, especially with their Instagram.

To offer your clients authentic Instagram growth without the hard labor of boosting clients’ engagement on your own, you’ll need to find the right white label Instagram solution for your business.

With certain software, agencies find that their clients’ Instagram accounts follow fake profiles, leave spammy comments on posts, and “like” just about any picture at random.

Your choice in an Instagram software provider matters because you need to make sure you’re gaining quality followers for your clients.

Here are some things to look for (and avoid) when partnering with a white label Instagram service.

1. Promising Numbers Is A Bad Sign

The best white label Instagram software offers far more than simply “more followers on Instagram.”

You need to find real users who will engage with your posts, check out your client’s website, and become actual customers. While having a large following is great, it’s easy to spot ghost followers on Instagram and it can negatively affect the social credibility of an account. Building a loyal, engaged fan base takes time. You want to look for white label services that use organic methods to help you naturally grow your account.

2. Look For A Focus On Your Target Audience

The best services will give you multiple ways to find your ideal followers through hashtag targeting, location targeting, and accounts-based targeting.

3. Make Sure it’s Built For Multiple Accounts

Make sure the tool you select is built with you in mind and allows you to manage multiple accounts with ease.

4. Check Out Their Testimonials

See if they have experience partnering with other agencies and how those agencies have benefited from adding the service.

5. Compare Reviews & Ratings

Once you’ve got a few white label services in mind, compare their online reviews and ratings to make sure you’re partnering with a tool that is right for your business.

White-Label Influencer Marketing Agency Services

Influencer marketing services have become popular because of social media, and how it’s transformed the way brands communicate with consumers. This is why every digital agency should consider using an influencer marketing hub.

As a white-label, Instagram marketing companies like Social Sensei can offer quality services at an affordable cost. We work in the background of your brand. It is like outsourcing your work to a third party that takes care of all your clients’ demands in a professional manner.

Surprisingly, your clients never realize that someone else is working for you. A white label Instagram marketing company is your partner in growing your business. It is the
best way to save your time while doing your core organizational activity. You do not need additional human resources to handle the new Instagram marketing services for your customers.

Being a partner with a white label Instagram marketing company like Social Sensei will help you focus on providing your clients with more important services like website design, online marketing, software development, email marketing, etc. while we will take care of your Instagram marketing services.

Want to know how Social Sensei can generate up to 100,000 real followers for you in a single promotional campaign? Click here to schedule a FREE 15-minute consultation with us and see how our proven and tested social media marketing techniques can help you grow your brand online. Want to talk NOW? Dial 888-444-9144 to get in touch with one of our experts.

The post White Label Instagram Influencer Marketing to generate income appeared first on Social Surf.

“Change is the only constant in life.” Heraclitus – 

Due to the changing times, keeping up with technology can be pretty challenging.  With so many platforms out there, it would be difficult to choose which one you would go for. In this digital age, most brands are using content marketing to gain visibility on social media platforms. 

From small and large businesses, startups and corporations, B2B, and eCommerce – these organizations of all trades can reap from influencer marketing. 

But first, why Influencer Marketing you might ask? First, the right influencers can increase and distribute your content in the most original and appealing way.

So many businesses have started doing Influencer Marketing as this would:

• It’s more cost-effective than other marketing channels
• It’s the easiest way to build trust and reputation
• It provides access to a greater audience
• It’s a way to create real-time engagement
• You can effectively win over a new target audience in minutes
• Can help you reach your target audience effectively
• It’s more authentic than the traditional celebrity ads

Let me loop you in a secret…Do you know that the second most engaged social media platform is Instagram?! It’s a powerhouse when it comes to features and strengths. No wonder 83% of its users have chosen Instagram to look for new products and services online. 

So, why Instagram? 

With over a billion monthly active users, this is the best avenue to start your campaign. Millennials take the lead in holding the most demographic spot while Gen Z takes second. A big chunk covers new products and services on Instagram while some use the platform to research services and products. The remaining percentage interacts with Instagram content and then decides if they would purchase or not. 

Influencers have built a huge and engaged following on Instagram for the fact that their audience looks up to them and respect their opinions. Having a large following may be because of their lifestyle, job, hobby, or even the clothes they prefer and the stories they want to get across.

Benefits of having an Instagram Influencer Marketing:

1. It’s organic

Boosting your Instagram account organically is still the number one way to in having traffic on your page. IGTV and Live feed plus high-quality posts and videos give consumers ways to engage with an influencer. 

Your audience engages with content that they appeal to. Influencers can use their creativity to incorporate your brand to, for example, their daily lives. 

2. It’s a niche

Consumers will always engage in products or services that interest them. Since an influencer is already focused on a particular niche and they have done the hard work in gathering followers, you may be able to use it to your advantage. 

3. Personal touch

You may use the connection between influencers and their target audience to increase your brand awareness. Having an authentic relationship, their followers will see that your brand is someone they can trust. 

4. Strategize

They can design the right strategy for you so they can maximize the kind of engagement you would like for your business. 

5. Builds trust

Since influencers have built relationships and trust with their followers, they tend to respect their content and recommendations.

6. Improves brand awareness

As discussed, this strategy can expand your reach to greater heights and it also positions your stable footing online. Users will begin to know more about your product or services, what you’re offering and who you are. 

7. They take care of your content

While influencer content can help fill the gaps of your own content schedules, they can also work well when you have run out of ideas or when you simply need some quality content to upload.

8. Reach your target audience

This is one major role you can get through an influencer. Once they create a post, your content is placed in front of social users that are interested in your line of business. You don’t need to shell out additional funds on testing and finding your audience. The influencer will foster this audience on social media.

9. Create value for your audience

Influencers create content that provides solutions, educate, and inspire their audiences. This can be a great advantage for you and leverage your content so you can give value to your audience. 

10. Winning partnerships

A lot of opportunities may unravel once you tie up with an Instagram influencer. For one, there might be possible joint ventures and events that may be in the works.

Influencer Marketing can be a great help to your business in putting the brand out there. They exist in almost every industry you can think of and they can produce results and have a serious impact on your brand. This kind of marketing strategy allows brands to reach their target audience in a far more genuine way than the traditional advertising that we’re used to. So if you haven’t hopped into the Instagram Influencer marketing trend yet, it’s about time you do. Stay on top of the game and partner up with influencers. Times are changing, so we should innovate so we don’t evaporate. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post Why Your Business Should Be Leveraging Instagram Influencer Marketing appeared first on Social Surf.