Growth Hacking Archives - Social Surf https://socialsurf.co/category/growth-hacking/ Social Media Automation Sun, 28 Feb 2021 19:14:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 Instagram Bio https://socialsurf.co/2021/02/28/instagram-bio/ Sun, 28 Feb 2021 19:14:22 +0000 https://socialsurf.co/?p=130791 A good Impression leads to a greater Following What is a good way to introduce yourself on Instagram? How to allure these people onto seeing more of your page/ site? Is it really necessary to do these things even if they can see our posts? These are just some of the guide questions that will [...]

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A good Impression leads to a greater Following

What is a good way to introduce yourself on Instagram? How to allure these people onto seeing more of your page/ site? Is it really necessary to do these things even if they can see our posts? These are just some of the guide questions that will help us further understand what an Instagram bio is.

Instagram Bio is the section on your profile where you put some information about yourself and your business. It’s located below your username. This is where you introduce your brand to your potential customers and create personal connections. It’s the first thing people would notice when they go to your profile. And if we’re talking about being positive, it drives an amount of traffic to your business. These are somewhat self-explanatory. These are the reasons why Instagram Bio is very important. It may be just seen on a portion of your Instagram, but no matter how small space it’s given, they will always be the start of your strategy. They serve to give an impression and information, or simply an introduction to your services. 

An Instagram bio should be something that you’ll really give time to. It should be creative, so people will be more engaged when they see it. It has to be informative, where limited characters should summarize or give information already about your brand and services. And it should be something genuine. Something that really represents your company or yourself because people are really keen on details and they know if something’s really been thought of or copy-pasted. 

Here are some tips on making an Instagram Bios      

  • Name 

– It’s the first step in creating a good Instagram Bio. Use your real name of course. People will be searching for you and most likely use your name or company’s name. It also gives people the knowledge that they’re viewing the right profile and not an impostor’s. You may also add some words that will help yours stand out. Something users will find funny but professional in the same way.

  • Skills

– You should include an explanation of what kind of business you do. If you want yours to stand out, include skills, professions, or  hobbies. It’s important to show to potential customers that you’re that unique and that uniqueness sets you apart from your competitors.

  • Keywords

– Using keywords won’t improve the search of your brand on Instagram but it gives you more focus and connects you with followers who want to engage with your content. Using core values as keywords helps you connect with targeted audiences that have the aim core values. Using keywords that target your audience and niche will help users understand who you are, what how your account is relevant to them

  • Website Link

– When one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images. Instagram only gives users one clickable link on their profile, and it’s the link in your bio.

  • Email

– Adding your email makes it easy for your followers to contact and connect with you. It has also become common for users to share their emails.

Here are some examples :

Good Instagram Bios

  • We have tomorrows for reason
  • I practice what I post
  • She turned her can’t into can and her dreams into plans
  • Creating my own sunshine
  • Your life does not get better by chance. It gets better by a change
  • You is kind, you is smart, you is important

Funny Instagram Bios

  • Relationship status: Netflix and ice cream
  • Words cannot express my passion and love for Fridays
  • Chocolate never asks me any questions, chocolate understands me.
  • Kanye attitude with Drake feelings.
  • Sometimes I just want to give it all up and become a handsome billionaire.
  • Gifted napper, talker, and ice cream eater.

Cute Instagram Bios

  • Fabulous ends in “us” coincidence? I think not.
  • Sometimes we could always use a little magic – don’t hide the magic within you
  • Always aiming to be a rainbow at the end of a thunderstorm.
  • Fair is where you get cotton candy.
  • Just keep swimming.
  • Sharing my happy thoughts.
  • You keep me safe. I’ll keep you wild.

Cool Instagram Bios

  • Do you know what I like about people? Their dogs.
  • The best things come from living outside of your comfort zone.
  • The bad news is time flies. The good news is you’re the pilot.
  • No this isn’t a dream, this is my reality
  • I already want to take a nap tomorrow.
  • If I cannot do great things, I can do small things in a great way.

Business Instagram Bios

  • 👇 FLASH SALE THIS WEEKEND ONLY – 50% 👇
  • A creative message describing your unique selling point.
  • Check out our best sellers below.
  • Official home of (brand name) on Instagram.
  • Click the link below to shop our Instagram.
  • Free international shipping.

Instagram Bio Quotes

  • Simplicity is the key to happiness.
  • In a world of darkness look up at the stars
  • All I do is win, win, win. No matter what.
  • To love oneself is the beginning of a life-long romance.
  • I would rather die of passion than of boredom.
  • In a world where you can have everything. Be a giver first.
  • Whether you think you can or you think you can’t, you’re right.

Unique Instagram Bios

  • 🍂🍃Falling for you 🍂🍃
  • Looking at the world through colored glasses.
  • Please cancel my subscription to your issues
  • Status Update: Currently hungry.
  • Don’t study me. You won’t graduate 🎓
  • A Life? Cool! Where can I download one of those?
  • To a great mind. Nothing is little.

Professional Instagram

  • Turn that blue follow button to white.
  • Follow me and I’ll follow back.
  • Follow me to get a behind the scenes look at my life
  • Wanna know my story? Press that follow button.
  • Follow me then follow the link below!
  • My story will inspire you so be sure to hit that follow button.
  • I’m on my journey. Join me by following along.

Simple Bios

  • Welcome to my world.
  • This is me.
  • Just smiles 🙂
  • I got nothing.
  • Meet (name).
  • Follow me.
  • So far, so good.
  • Thanks for checking in!
  • Happy stalking!
  • Happy thoughts

Get them impressed for them to follow

  • Add keywords and descriptive words into your profile name 
  • Use your bio to convey the services you’re offering and for them to know what to expect from your page
  • Use Line breaks and emojis to make your bio easy to read
  • Include a CTA for your followers to know where to learn more about you
  • Use a link in the bio tool to show more than one link for your traffic conversion

Instagram Bio is very important. It’s the digital equivalent of a storefront. Everyone who visits your profile is a potential customer. Whatever bio they may see, if it’s attractive they’ll go enter and take a look. But if it’s something so boring and simple, they might just pass through it. So upon making your bio, make sure it’s as engaging and creative as your posts. Use emoji to space out text and to show off your brand’s personality. Include your branded hashtag whenever you promote an Instagram contest or UGC on that way it gives drive and engagement to your posts.

A good Instagram bio is one that creates a great impression. Not only will including these in your Instagram bio serve as an introduction to new viewers, but it can also determine whether they’ll follow. And that impression is leading to gaining real Instagram followers. It convinces users to click on the “follow” button. In creating your bio make sure you were able to explain who you are and what you do. You are specific about the keywords and hashtags you’ll be using to have a great understanding of your nice audience. Share the personality of your company and provide information about your company for a chance to connect and get in touch with your followers. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

 

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How to Get More Engagement on Instagram https://socialsurf.co/2021/02/21/how-to-get-more-engagement-on-instagram/ Sun, 21 Feb 2021 19:14:29 +0000 https://socialsurf.co/?p=130441 CONQUER THE WORLD WITH YOUR ENGAGEMENT Let’s Get Engaged! On running a business or having your brand be heard on Instagram, there are things you have to consider such as likes, followers, brand marketing strategy, Instagram influencer marketing, and many more. Another thing you have to consider that is the sole responsible for the growth [...]

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CONQUER THE WORLD WITH YOUR ENGAGEMENT

Let’s Get Engaged!

On running a business or having your brand be heard on Instagram, there are things you have to consider such as likes, followers, brand marketing strategy, Instagram influencer marketing, and many more. Another thing you have to consider that is the sole responsible for the growth of your brand to gain real Instagram followers is engagement. The engagement will help you grow your Instagram. 

Instagram engagement is how the public interacts with the content you post. Calculating it’s rate measures how well your brand is connected with your audience.

Here are tips on how to measure your engagement: 

  • Impressions – The total number of times all your Instagram posts and your Stories are seen
  • Reach – The number of unique views your posts and Stories have
  • Website clicks – The number of times the website link in your Instagram account is clicked, causing a user to leave Instagram and visit your website.
  • Profile visits – The number of times a user visited your Instagram profile.
  • Followers – Calculate your follower growth rate by dividing the number of followers you’ve gained in a specific time period by the previous number of followers. Multiply that by 100 for the percentage.
  • Comments – The number of times users have written something underneath your post, including when they tag a friend. Add the number of comments with likes and saved posts to find the total interactions on a post.
  • Saved posts – The number of times users have clicked on the flag icon at the right-hand side of your post to add to their private collection of saved posts. They will probably return to your post to review later or view it repeatedly.
  • Views – The total number of times your video or Instagram Story was viewed.
  • Likes – The number of times users have clicked on the heart underneath your post. Even with likes being hidden, remember: Likes still matter.

Calculate your brand’s Instagram engagement rate

Engagement rate by reach ( ERR ) 

Pros: Reach can be more accurate than follower count since not all followers see your content and non-followers can be exposed to your posts through shares, and other means

Cons: a very low reach can lead to a very inaccurate high engagement rate

  • Most commonly used to calculate engagement with content
  • Measures the people who chose to interact with your content after seeing it
  • Single post : ERR = total of engagement posts / reach per post * 100
  • Average ERR = Total ERR / Total Posts

Engagement rate by posts ( ER)

Pros: a better way to gauge interaction based on how people have seen your post this formula replaces reach with followers. It is a more stable metric of measurement

Cons: It doesn’t account for viral reach. And as followers go up, your rate of engagement could go down a little

  • This formula measures engagements by followers on a specific post.
  • Single post : ER post = total engagement on a post / total followers * 100 
  • Average ER by post = total ER by post / total posts

Engagement Rate by impressions

Pros: useful when you’re running paid content and you need to evaluate its effectiveness

Cons: the base is bound to be lower than ERR and ER post. It’s best to use it with ER reach

  • While reach measures the people who see your content, impression tracks how often they appear on that content
  • Single post: ER Impression: total engagement on a post / total impression * 100
  • Average: Total ER impression / Total Posts

Daily Engagement rate ( Daily ER)

Pros: Good way to gauge how often your followers interact with your account on a daily basis

Cons: the formula doesn’t account for the fact that the same follower may engage 10 times in a day, versus 10 followers engaging once.

  • While engagement rate by reach measures engagement against maximum exposure, it’s still good to have a sense of how often your followers are engaging with your account on a daily basis.
  • Daily ER = Total engagements in a day / Total followers *100
  • Average Daily ER = Total engagements for X days / (X days *followers) *100

Engagement rate by Views ( ER views)

Pros: if your video’s objective is to generate engagement

Cons: View tallies often include repeat views from a single user (non-unique views). While that viewer may watch the video multiple times, they may not necessarily engage multiple times.

  • how many people choose to engage with your videos after watching them.
  • ER view = Total engagements on video post / Total video views *100
  • Average ER view = Total ER view / Total posts

Factored Engagement rate

  • Add more or less weight to certain factors in the equation.
  • For example, a marketer may wish to place a higher value on comments versus likes, weighting each comment as two versus one.
  • Comment-weighted ER = (Total comments x 2) + all other engagements / Reach per post *100

Cost per engagement

  • If you’ve chosen to sponsor content and engagement is a key objective, you’ll want to know how much that investment is paying off.
  • CPE = Total amount spent / Total engagements

Here are tips on how to increase your engagement

Know your audience 

  • By tracking them using Instagram insights you’ll find data about your followers and will be able to help you understand contents relevant to them

Track of time

  • Make sure you post your content when your followers are online so that they may see your posts.

Consistency

  • If you want Instagram to be more engageable then you have to post consistently so you could build and connect with your audience

Engaging with others

  • It’s called social media for a reason. Engage with your audience in different creative ways like run-to like a contest, asking them questions about trendy stuff
  • Promote other people’s brand and your brand as well

Tagging

  • Tag user- general content
  • Tag influencers for they might be of help on the growth of your account and brand
  • Geo-tagging- creates an opportunity for users to visit your location and post photos of them visiting

Be creative 

  • Experiment with different varieties that might be suitable for your brand. 
  • Creating content with clarity, creativity, consistency are enterprises aiming to build brand awareness in Instagram
  • Write better captions that might appeal to them
  • Instagram video, w/ filters, and stories are top-notch on Instagram. They’re a few things that people always find interesting and always go back to.

Partner with Influencer Marketing Agency

  • Instagram influencer marketing has become significant. It allows marketers to work with key thought leaders in their sector and push brand messaging out to a wider audience.
  • Select the right kind of influencer

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

 

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What is a microinfluencer? https://socialsurf.co/2021/02/14/what-is-a-microinfluencer/ Sun, 14 Feb 2021 19:14:13 +0000 https://socialsurf.co/?p=130437 Today, we live in a world where almost everything is according to modern technology. Social media is so dominating with whatever generation people belong with. Social media will always be there even in the world of marketing, digital is on the lead. And I would say influencer marketing helped it happen. Influencer marketing has been [...]

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Today, we live in a world where almost everything is according to modern technology. Social media is so dominating with whatever generation people belong with. Social media will always be there even in the world of marketing, digital is on the lead. And I would say influencer marketing helped it happen.

Influencer marketing has been embraced as one of the most effective channels for driving a higher ROI. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality traffic and customers. While marketers started leveraging the power of influence with celebrities, micro-influencer collaborations are rising in popularity. Are these reasons enough to convince you to invest in influencer marketing? They should be.

How is micro-influencer rising from its popularity? And how is it becoming more popular and popular as years go by? It’s because social media reaches various places all over the world and reaches a lot of diversities. One post can allow you to engage other people to listen to you. That’s how powerful it is where it could even give a person the power to influence them on what they should do and what they should believe in regarding brands. How can a micro-influencer do that? They might not have a great reach on broad audiences but them having the most significant engagement rate of all the types of influencers made micro-influencers the best way for a brand to navigate its way to success. Additionally, since micro-influencers typically do not have the budget, resources, connections, and number of collaborations as a macro-influencer, this forces them to develop consistent and genuine connections with their followers and their community. They are also eager to grow. As a result, many micro-influencers put a lot more effort into their campaigns which leads to better content.

Brands tend to go for micro-influencers because these are experts in their niches. So any content that they may share that’s related to that niche is considered more credible. It’s also much cheaper compared to hiring a celebrity or a big-time influencer. And due to the lower cost of working with this kind of individual, it allowed brands to have the option of working with several micro-influencers at the same time.

Here are other benefits of working with micro-influencers: 

  • Authentic engagement
  • Micro-influencers take pride in producing content that resonates and speaks to their followers and community. This authenticity can also help micro-influencers drive sales for the right product since their followers feel closely connected and invested in the success of a micro-influencer.
  • Can build brand ambassadors
  • Before becoming a macro-influencer, they were micro-influencers. Before becoming a micro-influencer, they are brand ambassadors. Enrolling micro-influencers in your brand ambassador program can do wonders for a recently launched product or a brand looking to increase awareness through social media.
  • Having brand ambassadors is a low-cost way to test if micro-influencers can convey your brand and product attributes in a way to authentically speak to their audience. Additionally, having a brand ambassador program has a low-cost barrier to entry, allowing you to exchange products or a hefty discount code in exchange for a few pieces of content per month.
  • Better chance of reaching your target audience
  • When working with a micro-influencer you have a better chance of reaching your target audience. The majority of micro-influencer followers follow the account because they create highly relevant content for that community. For example, a fashion micro-influencer audience follows and engages with their content because of her unique sense of style and outfit inspiration they provide.
  • Higher ROI potential
  • Micro-influencers are without question less costly than macro-influencers. Many have lower collaboration costs that the industry average for many reasons with some being:
    • Focusing on content quality
    • Looking to build their partnership portfolio
    • Influencer marketing is not their main source of income
    • Doing it to connect with a community rather than make money

 

Here is more to know about the challenges in micro- influencers 

  • Time –  you may want to work with multiple micro-influencers to get maximum results. And this will require more time not only to find and communicate with the influencers but to work through different briefs and review cycles, etc.
  • Quality – some micro-influencers, for whom Instagram isn’t their full-time job, maybe juggling a busy schedule and this could compromise the quality of content. However, you can agree to quality checks/revisions in the contract to avoid this becoming a problem
  • Reach – micro-influencers do have limited reach as they have smaller audiences. If brand awareness is your goal, it will make more sense to work with a macro or mega influencer
  • Creativity – micro-influencers create their best work when given some freedom. Unlike some mega influencer brand collaborations that can be more straightforward in execution, micro-influencers don’t want strict guidelines on exactly what to post. The best thing to do is provide brand guidelines and the goals of the campaign, and allow the micro-influencer to create content they know will resonate best with their audience

Here are tips on becoming one

  • Brand yourself and be creative – You don’t really have to be famous for you to be an influencer. You can start small. And you can start by exploring your niches. Your overlapping interests is what makes you unique as an influencer. Your set of skills and experiences is what attracts users and potential brand partners. Marketers value genuine support, and followers can tell if you’re acting authentically or not.
  • Quality over quantity – your value as a micro-influencer rests on the fact that you don’t have millions of followers. The engagement you elicit from your followers depends on your relatable image. Instead of trying to increase your follower figure, focus on the quality of those relationships. Comment thoughtfully whenever a follower tags you. Post images and videos that show you interacting with real people in everyday circumstances.
  • Be generous – The easiest, least expensive thing to give is information. If you’re a backpacker, post a checklist for two-, three- and five-day trips. Personal shoutouts are another free tactic: When a follower tags you in a post of their own, publicly thank or joke with them from your account.
  • Utilize tools and tell great stories – it’s not enough that you just post a photo and hope followers to fill in the blanks. You should tell them a story of the brand or the product, describe them so your followers know what to expect about it. Be real about sharing your stories cause like what I’ve said they could see if you’re faking it or being authentic

It’s clear that the benefits of working with micro-influencers outweigh those of other types of influencers. And you can clearly see that micro-influencers are the rising stars of the influencer marketing space. They are more cost-effective to work with, generate more engagement, are more relevant, and are seen as authentic and trustworthy. All of these qualities make up for their low reach. You can always partner with micro-influencers if you want to generate more reach and also engage users at the same time. This approach will help you, especially businesses with budget constraints, grow your brand through influencer marketing.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

 

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Best New Instagram Influencer Marketing Agency of 2021 https://socialsurf.co/2021/01/29/best-new-instagram-influencer-marketing-agency-of-2021/ Fri, 29 Jan 2021 18:13:49 +0000 https://socialsurf.co/?p=130217 If you are a business owner and have been scouting for the best new Instagram Influencer Marketing agency, you've come to the right place.  I'm sure you would agree that it could be pretty tedious.  Now, I know what you're thinking...you probably don't know where to start looking.  Since this is the latest form of [...]

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If you are a business owner and have been scouting for the best new Instagram Influencer Marketing agency, you’ve come to the right place.  I’m sure you would agree that it could be pretty tedious.  Now, I know what you’re thinking…you probably don’t know where to start looking. 

Since this is the latest form of putting your brand out there, we dug deep into looking for the most popular Marketing Agencies that you can work with. Here, we made a list of top Influencer Marketing Agencies that can help you with your business. Let’s dive in.

Social Sensei

This agency is a passionate group of entrepreneurs that aims to accelerate your audience. They have a wide range of digital marketing services to fit any business owner’s needs from Instagram influencer marketing, social media strategy development, ad campaign management, to search engine optimization. We are your one-stop-shop to reach a wider audience online. They have various plans to offer that will fit your goals. From Social media strategies to Ad Campaign management, they have it for you.

Services offered: 

  • Instagram Influencer Marketing 

Gain real Instagram followers organically by means of powerful influencers and celebrities, Receive endorsement from trustworthy influencers and improve your account’s credibility through brand association, and create an Instagram funnel to convert new followers into sales or leads

  • Social Media Strategies

They will work together with you so you can strategize and create a social media strategy that exemplifies your brand voice and in return, reaching your targeted audience.

  • Ad Campaign Management

They will set up an ad campaign for you and make sure that it will generate great success. 

  • Search Engine Optimization

They will set up a game plan to make sure you accomplish your goals by way of analytics and keywords related to your website and your competitors’.

  • Micro-Influencer Marketing

Quickly launch your campaigns and discuss your goals so they can deliver. 

This agency will pair you up with a content creator suited for your business. 

  • Tiktok Automation

They will help you grow your Tiktok following by driving targeted traffic to your account which is interested in the content that you post. 

August United

August Media is a full-service influencer marketing agency that unites impressive brands with impressive people. In doing so, we rid the world of boring marketing to move people to action.

Services offered:

  • Influencer Strategy

They identify influencers, develop a campaign and create a sustainable strategy for your brand

  • Influencer Activation

They amplify your marketing campaigns through content. They improve engagement and drive your audience to take action. 

  • Network Development

Build influencer communities of brand advocates that your organization owns. 

  • Social Media Marketing

Craft a strategy and execute to achieve your marketing goals

  • Influencer Brand Retreats

They work with brands and influencers to set up your content strategy

  • Content Creation

Maximize your budget by creating materials with agility to deliver great 

content

Pulse Advertising

Founded in 2014, this agency builds a bridge between influencer activations and performance marketing. They tailor their process to the specific objective at hand. From micro-influencers to large-scale ambassador programs.

Services offered:

  • Social strategy

Make an impact on various social networks including Instagram, Tiktok, Linkedin, and Wechat.

  • Creative campaign design

Create innovative concepts to tell your brand story 

  • Influencer sourcing  

Works with influencers to deliver quality content that drives traffic to your page

  • Execution 

Use content to target influencer audiences

  • Analytics reporting

Gives a rundown on results and checks on reviews to empower future

activations

American Noize

This agency helps in setting up the best strategies and campaigns for Influencer Marketing. They create relevant and strategic influencer marketing to boost your brand’s exposure. Their aim is to strategize, create, and execute influencer marketing campaigns that are effective in growing a brand’s following, value, and sales.

Services offered:

  • Tailor fits the campaign to your goals and vision
  • Finds the right influencer who will speak directly to your targeted audience
  • Content creation, provide everything your business needs for a significant online presence
  • Ecommerce Management/ Instagram Management

Takes care of logo design and product branding 

Socially Powerful 

This agency is a global influencer marketing agency that offers campaigns at scale. The influencer agency connects brands to content creators across YouTube, Facebook, Instagram, Snapchat, Musical.ly, and Twitter.

Services offered:

  • Influencer Marketing Services  

Build your brand, generate awareness, connect to new audiences, drive traffic to your social media accounts, generate downloads, and hit sales targets. 

  • Social Media Marketing Services 

They aligned your business objectives and your marketing strategy to

generate a measurable return of investment.

  • Micro-Influencer Marketing Services 

They will help you achieve your goals and achieve success. They will find the right influencer for your needs and will measure how effective the campaign is.

  • Social Video Production

Create content to entertain and provoke a reaction for audiences to share and remember

IMA 

is an influencer marketing agency that helps brands to engage and reach audiences on a global basis. They feature a network of over 20,000 influencers and will match a brand to one of them based on data.

Services offered:

  • Influencer Marketing Strategies

They develop innovative influencer marketing strategies with long-term

potential 

  • Influencer Matchmaking

They connect you with influencers who will create engagement

  • Content Strategies

Content gives influencers the freedom to be original on social media platforms where they’re most comfortable at. 

  • Social Media Advertising

They use paid media to support an influencer marketing campaign to ensure the best results

  • Campaign Management

They offer hands-on support during an ongoing campaign

  • Tracking and Measurement

They’re goal-oriented and data-driven with KPIs at the start of every 

campaign. They monitor and measure progress from the start and till the end of every campaign

  • Production and Content Creation

They combine ideas and traditional productions with influencers to elevate content creation

  • Legal and Compliance

Provides a run-down on relevant partnership and disclosure regulations to ensure seamless contracts and collaboration

  • Payment and transaction services1

Takes care of all financial admin with influencers

 

These are just a few of the most sought out agencies that can give you leverage online. There might be some other agencies missed so we encourage you to always do your research and make sure that you are clear with what you want to achieve in your campaign. Influencer Marketing for Instagram is an industry that is here to stay so maximize it and use it to your advantage. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

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How Much Does Social Media Influencer Marketing Cost? https://socialsurf.co/2020/12/29/how-much-does-social-media-influencer-marketing-cost/ Tue, 29 Dec 2020 17:12:58 +0000 https://socialsurf.co/?p=130213 How much does it really cost to hire a Social Media Influencer for your business? In this article, we will answer the sought out question and determine if it’s needed in your business. But first, let me first explain what Social Media Influencer Marketing is and why you need it for your business.    Influencer [...]

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How much does it really cost to hire a Social Media Influencer for your business? In this article, we will answer the sought out question and determine if it’s needed in your business. But first, let me first explain what Social Media Influencer Marketing is and why you need it for your business. 

 

Influencer marketing is a fairly new type of marketing strategy in the market. This is when a company partners up with an influential person in a particular industry and helps shape their consumer behavior. This can be the quickest and most effective way for a business to prosper and get noticed in their field. This will increase the reach and exposure to their targeted audience thus, creating new followers. 

 

Influencers are now being used for engagement and increased reach by most companies. Although it may be costly, most of them choose this avenue for quick results. Some say that this is not the conventional way to advertise your business but since the emergence of social media platforms, 

 

 

The price range greatly depends on which platform you would like to work on, how long the project will run for among other factors. Also, you can always discuss how much budget you’re willing to shell out for this reason and work around it. 

 

Let’s take a quick peek on the classification of influencers depending on their following.

 

  1. Nano influencers – 1K to 10,000 followers
  2. Micro influencers – 10,000 to 50K followers
  3. Mid- tier influencers – 50K to 500,000 followers
  4. Macro – influencers – 500,000 to 1M followers
  5. Mega – influencers – 1M+ followers

 

Needless to say, the more followers, the more an influencer charges. 

Factors that affect how much they’re charging:

 

Influencers’ engagement and reach

 

Influencer reach is the number of people or fans that have access from their platform. 

 

This can be categorized by the following:

 

  1. Nano influencers – 1K to 10,000 followers
  2. Micro influencers – 10,000 to 50K followers
  3. Mid- tier influencers – 50K to 500,000 followers
  4. Macro – influencers – 500,000 to 1M followers
  5. Mega – influencers – 1M+ followers

 

Platform they use

There are some influencers that charge the same rate for post even if the platform varies. But normally, the price is dependent on which platform they will use for the engagement. 

 

Number of post ( images, videos and audio)

 

This is vital as this will make an impact on the price range. Influencers get paid for the time they spend, effort and resources they use to create content. Also, the more effort for content creation, the more costly it is. 

 

Agency fees ( If the influencer is affiliated with a marketing agency)

 

The average cost for an influencer marketing agency can range from $1000 to $18,000 per month. But while the price per agency varies, this amount will mostly include the following:

 

  • Creating an influencer marketing strategy fit for the client
  • Researching and compiling a list of potential influencers
  • Hiring and contracting approved influencers
  • Developing creative content with influencers 
  • Tracking influencer marketing campaign performance
  • In some cases, agencies will base their price on the number of posts you want.

 

Below are the pricing guide by platform:

 

Facebook ( $25/1000 followers )

 

– With a billion daily active users of Facebook, this platform provides unparalleled access to consumers from all walks of life. 

Potential prices:

 

  1. 10,000 followers – $250/post
  2. 100,000 followers – $2500/post
  3. 1M followers – $25,000/post

 

Instagram ( $10/1000 followers )

 

– Instagram is said to be the go-to influencer hub as it is the most cost-effective channel when it comes to influencer marketing. 

 

Potential prices:

 

  1. 10,000 followers – $100/post
  2. 100,000 followers – $1000/post
  3. 1M followers – $10,000/post

 

Note: Celebrities can sometimes increase their prices because of their reputation outside the platform. 

 

Youtube ( $20/1000 followers)

 

– Following Facebook with a billion users, this platform offers businesses access to a whole new set of influencers and viewers. Average pricing is $20/video but Youtubers with more than a million subscribers tend to stay away from this price range. 

 

Potential prices: 

 

  1. 10,000 followers – $200/video
  2. 100,000 followers – $2000/video
  3. 1M followers – $20,000/video

 

Note: Influencers with more than a million subscribers have more freedom over their rates. Some say that they can charge up to $50,000 per video.

 

Twitter ( $2/1000 followers )

 

– Twitter has 330 million users and if you’re looking for a smaller audience than Facebook and Instagram, this is your answer.  There are some companies that still use Twitter for their targeted audience and they don’t have to pay that much for it. This platform offers the lowest influencer marketing price point. 

 

Potential price:

 

  1. 10,000 followers – $20/post
  2. 100,000 followers – $200/post
  3. 1M followers – $2000/ post

 

So if you would like to increase your brand recognition, establish authority in your line of business, tell your brand story, provide excellent customer service, drive traffic to your website and promote your content, consider hiring a Social Media Marketer who can do all these things and more. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

 

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What Is the Normal Instagram Influencer Marketing Price? https://socialsurf.co/2020/12/17/what-is-the-normal-instagram-influencer-marketing-price/ Thu, 17 Dec 2020 17:12:45 +0000 https://socialsurf.co/?p=130214 Have you ever wondered how much it costs to hire a Social Media Influencer for your business? How much do you need to pay and are there certain rates that you can choose from? With the prevalence of social media and digital space in the consumer's lives nowadays, traditional mediums of advertising such as television, [...]

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Have you ever wondered how much it costs to hire a Social Media Influencer for your business? How much do you need to pay and are there certain rates that you can choose from?

With the prevalence of social media and digital space in the consumer’s lives nowadays, traditional mediums of advertising such as television, and radio don’t cut it anymore.  Influencer marketing is the jam if you want your brand to actually resonate with your desired audience. 

In this article, you will learn more about the price range for Instagram Influencer Marketing. 

 

For starters, there are many factors that would affect the price range for a certain campaign. One factor is how a campaign is laid out and how long the campaign would run for. It would also depend on the number of followers an influencer has.

 

Types of Instagram Marketing Campaigns:

  • Instagram Post
  • Instagram Shoutouts
  • Giveaways
  • Takeovers
  • Affiliate Marketing
  • Sponsored Content
  • Gifts
  • Sponsored Blog Oost
  • Guest Blogging
  • Brand Ambassador

Instagram Post

This chart gives an idea of how much an influencer can charge you based on the number of followers they have. 

Number of Followers 25-50k followers 50-100k followers 100-250k followers 250k-1M followers 1M+ followers
Instagram Influencer Rates $800- $1,500 $1,500 – $2,000 $2,000 – $6,000 $6,000 – $10,000 $10,000+

However, you must also consider the type of account the influencer has and if they’re catering to a niche or general audience. Their rate also depends if they were already a celebrity even before starting the account or only gained fame afterward. However, the pricing above is indicative of the average pricing of influencers in the US. 

Instagram Shoutouts

Shoutouts are stories, videos, or posts, where an influencer mentions your brand account.

Number of Followers 100-500k followers 500k- 1m followers 1M+ followers
Instagram Influencer Rates starts at $250 starts at $1,000 starts at $1500


Note: 

The rate is fairly lower than an Instagram post mainly because shoutouts are often removed from the account within a span of time. 

 

Giveaways

These are short term campaigns and is a very popular technique in increasing brand awareness. It’s very simple to set up and can do tons of exposure to both influencers and brands. In this campaign, the brand gives the influencer something they can offer to their followers. This creates increased brand awareness and even new leads.

 

Takeovers

In this strategy, a brand gives an influencer full access to their social media platforms so the influencer can organize your brand at a specific amount of time.

 

Affiliate Marketing

This technique partners businesses with influencers in promoting their products and services. When a purchase is made, the influencer will receive a commission. 

 

Sponsored Content

This allows you to partner up with an influencer to create and post content for your business. They can also create exposure for your brand if you have a lot of content available and just needs a boost and be known. 

 

Gifts

Also known as product seeding, you would need to send a free product to influencers in the hopes that they post something positive about it. Now, while some influencers are excited to receive free items, some may expect a minimal fee for this. 

 

Sponsored blog post

This will allow influencers to write an article about your product and services. It can be done by a dedicated blog post for your brand or it can be mentioned along with other similar products. 

 

Guest Blogging

Influencers in your industry will post your articles on their blog. It can also be done thru websites that are related to your line of business. 

 

Brand Ambassador

This is a long term engagement with the influencer since they will be the face for your brand. These influencers are already using your product so it would be easier for them to talk about it.

In conclusion, there are really no fixed rules when it comes to the amount of budget you need. The rate for Instagram Marketing will vary depending on the duration and size of the campaign, followers they have, and commitment they would like to give your brand. In reality, the more work it requires, the more costly it becomes. 

 

Do your research and be on the lookout for companies that offer these services at a fraction of the cost but with a minimal fee. 

Gain Real Instagram Followers through Instagram Celebrity and Influencer Marketing

At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.   Won’t celebrity Instagram marketing get your account banned on Instagram? No. Celebrity Instagram marketing is a legitimate way for you to gain Instagram followers organically, so you don’t have to worry about getting shadowbanned or action blocked on the platform. We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your followers’ list, we will continue working for you until you do. Also, check these articles out for more ideas on how to grow your Instagram account.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

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Top 5 Mistakes When You’re a Novice Marketer https://socialsurf.co/2020/11/23/top-5-mistakes-when-youre-a-novice-marketer/ Mon, 23 Nov 2020 16:11:10 +0000 https://socialsurf.co/?p=130221   Starting something from scratch is never easy. Since you haven't tested the waters yet, it might be a little scary for you to dive right into it. There might be questions in your mind and I'm sure you're thinking about where to start and how to plan or strategize it.  Now, creating a marketing [...]

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Starting something from scratch is never easy. Since you haven’t tested the waters yet, it might be a little scary for you to dive right into it. There might be questions in your mind and I’m sure you’re thinking about where to start and how to plan or strategize it. 

Now, creating a marketing strategy is one thing but conducting an effective marketing campaign is another. Done right, you can improve your brand visibility, gain followers, and increase your audience thus, taking your business to the next level.

In this article, we will give you a rundown of the top 5 mistakes a beginner marketer makes so you can avoid them. Let’s start.

Mistake Number 1: Lack of Set Goals 

Having a marketing strategy that outlines details such as your target audience, approach, budget (when applicable), time frame, and success marker, will set you up with a solid foundation. Marketers who invest time in creating a plan are setting themselves up for success.

It is vital to have a clear set of targets before you start a campaign. It can increase brand awareness, boost customer loyalty, create new audiences, and increase reach. 

Strategies can be divided into 2 parts,  long term, and short term goals. Long term goals can be strategies for the year. It may include the steps needed to be taken, budget, and steps in checking if the strategy is working or not. Short term goals are on a month to month basis. Checking on analytics, making sure that the plan rolled out is working at its fullest, and making tweaks as you go along can be a sure-fire way to make sure that the set-out plan will be a success.

Mistake Number 2: Ignoring Analytics

Gauging your success through analytics is also required in launching a campaign. The reason behind it is because numbers do not lie. The conversion rate of your campaign can either make or break your business.  The results are critical in creating a foolproof plan that has minimal risk of failure. 

At the start of every campaign, you will need to conduct an analysis of your results. You will need to understand the numbers that you’re looking at. These numbers will give you an idea of what’s working and if there’s a need to replace a campaign or improve it. 

Tracking your goals will make you realize any campaign mistakes that you’re making. In doing so, you can avoid pitfalls at the start of each campaign.

Mistake Number 3:  Not Being Consistent and Intentional 

Consistency will always be a key to success in about every aspect of life. I know, it’s not easy to create content. The mere concept of doing it takes a lot of effort and brainstorming in creating something valuable and engaging to your audience. 

Being intentional as a marketer means:

– You’re purposeful in action and words

– You had considered the needs and wants of your clients

– You have planned out everything from the aspect, details, and outcomes of your business and marketing that others might ignore

It’s a good habit to write down new ideas as they come to you. In this manner, you can be sure to have enough materials to work on. Set deadlines for yourself and be sure not to miss it. Pay close attention to details in both your business and marketing. 

Mistake Number 4: Not Understanding Your Audience

One of the biggest failures a business owner will do is not understanding what your audience wants and not producing content for that specific audience. Investing time and effort in creating content for your audience and then watching it turn into crumbles, in the end, can be frustrating. 

To avoid this, take a step back and study carefully your business idea and your offerings to the market. In doing so, you would avoid pitfalls as you go. Also, study the people you’re trying to reach with your content. Adjust content to appeal to the specific group you’re targeting. 

Mistake Number 5: Not Researching Your Competitors

Time and again, we have been told to mind our own business. Some would say “Don’t waste time thinking about what they’re doing,” “Don’t worry about them,” and more. While this might be applicable a few years back, since the rise of digital age-competition sprouts constantly.

There will always be a constant stream of competitors in the market now so conducting research on them may be an advantage for you.

Also, it is also important to note that your competitors are constantly changing and are being molded by the market. This changes over time and customer expectations change as well. So it’s good to practice this strategy so you can stay ahead. 

Everyone running a business knows why marketing is important. If you want to maximize your profit and create an exceptional business people talk about, refer to, and have repeat business with, always set aside time to focus on your goals and re-do if needed. Ensure that all plans are running smoothly. While it is true that not everyone can do it effectively, you can follow the guide above and also learn from past mistakes to avoid unnecessary blunders in the future. 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

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Top Reasons Every Business Should Be Using SEO Optimization https://socialsurf.co/2020/11/12/top-reasons-every-business-should-be-using-seo-optimization/ Thu, 12 Nov 2020 16:11:35 +0000 https://socialsurf.co/?p=130222 Search Engine Optimization or simply SEO is vital in creating greater searchability and visibility across the web. It offers more value than exposure to your business but it can also bring an increase in sales and more followers.    Many brands have effectively used SEO to their advantage because they know the benefits they can [...]

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Search Engine Optimization or simply SEO is vital in creating greater searchability and visibility across the web. It offers more value than exposure to your business but it can also bring an increase in sales and more followers. 

 

Many brands have effectively used SEO to their advantage because they know the benefits they can reap from it. SEO, for one – improves a website’s overall performance. By having good SEO, a website can be at the top of the search engine pages and considerably increasing sales. 

 

Executing the right SEO strategy is important in the success of a website. We have broken down the top reasons why you should be doing SEO Optimization for your business.

 

Reason Number 1: Better Conversion Rate

 

The most essential reason why SEO is important is to have a higher conversion rate. SEO’s main objective is to attract visitors to your website. Your site’s good ranking on any search engine will result in a higher conversion for you. 

 

It is important to maintain your ranking so that your target audience will become aware of your business. These rankings convey trust from the search engines. Be sure not to fall to paid searches because it might produce results quickly, it is lacking from authenticity. 

 

Reason Number 2: Cost-Effective

 

Cost-effectiveness is one of the reasons that confirm the importance of SEO. This does not only save you tons of money like paid advertisements does but it is also a massive way in helping you generate traffic in the future. It reduces advertising costs as you do not need to pay PPC (Pay-Per-Click) or advertise your website if you are already in the top spot of the chain. You will always remain on top of your game by the majority of search engine results as long as viewers click on your search links.

 

SEO is a great way of obtaining the highest rank for a specific term on search engines. Doing it organically and generating traffic will make you big bucks along the way. Although it takes time, the outcome is worth it as it is genuine and sustainable. 

 

So in a nutshell, SEO is relatively cheap but the payoff is considerable in terms of the benefits you will reap.

Reason Number 3: Builds Trust and Brand Awareness

 

In any business, the goal has always been to establish a strong foundation for a website that has a clean interface and effective user experience that is easily discoverable in search engines. 

 

In line with this, customers will begin to recognize and trust your brand. This will result in a higher rate of clicks on your link and thus, bringing traffic to your website. 

 

Brand recognition is a huge force that’s behind getting clicks and SEO that can assist you in enhancing your business’s reputation.  

 

Reason Number 4: Better User Experience

 

I am sure everyone would agree that we want better organic rankings and maximum visibility. Only a few will realize that your website has to be user friendly in order to get there. 

 

Search engines like Google have changed their algorithm and are now capable of reading favorable and unfavorable user experience and a positive user experience has become an element to a website’s success. 

 

One clear example of building a strong user experience is how search engines have become more and more of an “answer engine” offering the data directly from result pages of users. The clear intention is to offer users the information they’re looking for in a few clicks, easy peasy.

Reason Number 5: Organic Traffic

 

The most helpful reason in showcasing why SEO is important is through organic search. It is also a critical component of the buyer funnel and ultimately getting users to complete the engagement. 

 

Organic search plays a vital role in sourcing traffic on a website. There is a lot of data out there that affirms the value of organic search on a website. Any marketing guru knows that being visible by a trusted resource like Google and other search engines is always going to work in your favor. 

 

Since search engine optimization or SEO has no media cost and can provide your business with a substantial return of investment, this is one of the major points that a business needs to take care of. So in a nutshell, businesses need to focus on optimizing this are for your targeted audience. 

 

Reason Number 6: Higher Click-Through-Rate

As a business owner, one should note that there are always changes in the marketing structure. One of which is digital marketing. Let me give out an example.

 

As you can see over the course of this pandemic, the amount of traffic online has increased in huge amounts due to online research. Needless to say, with limited access from the outside world, we solely depend on the internet to give us information about the things we need or want to do research with. 

 

A business should take advantage of situations like this and see it as an opportunity to increase its sales or online presence. Some businesses use PPC or Pay Per Click to gain traffic to their websites. While ads can help you with online traffic, most often than not, users get annoyed and ignore paid ads.

 

For this reason, you need to improve your SEO techniques for your website in the form of certain keyword searches. This will generate more organic traffic and a higher click rate for your site. 

 

When you want your business to be successful, there are a lot of factors to look into. Planning and carrying out your business is vital, but managing content on your site is equally important. 

 

Engaging in digital marketing might be hard for some, but it will greatly impact your business in the long run.

 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

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Why Your Business Should Be Leveraging Instagram Influencer Marketing https://socialsurf.co/2020/11/11/why-your-business-should-be-leveraging-instagram-influencer-marketing/ Wed, 11 Nov 2020 16:11:51 +0000 https://socialsurf.co/?p=130216 "Change is the only constant in life." Heraclitus -    Due to the changing times, keeping up with technology can be pretty challenging.  With so many platforms out there, it would be difficult to choose which one you would go for. In this digital age, most brands are using content marketing to gain visibility on [...]

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“Change is the only constant in life.” Heraclitus – 

 

Due to the changing times, keeping up with technology can be pretty challenging.  With so many platforms out there, it would be difficult to choose which one you would go for. In this digital age, most brands are using content marketing to gain visibility on social media platforms. 

 

From small and large businesses, startups and corporations, B2B, and eCommerce – these organizations of all trades can reap from influencer marketing. 

 

But first, why Influencer Marketing you might ask? First, the right influencers can increase and distribute your content in the most original and appealing way.

 

So many businesses have started doing Influencer Marketing as this would:

 

  • It’s more cost-effective than other marketing channels
  • It’s the easiest way to build trust and reputation
  • It provides access to a greater audience
  • It’s a way to create real-time engagement
  • You can effectively win over a new target audience in minutes
  • Can help you reach your target audience effectively
  • It’s more authentic than the traditional celebrity ads

Let me loop you in a secret…Do you know that the second most engaged social media platform is Instagram?! It’s a powerhouse when it comes to features and strengths. No wonder 83% of its users have chosen Instagram to look for new products and services online. 

 

So, why Instagram? 

 

With over a billion monthly active users, this is the best avenue to start your campaign. Millennials take the lead in holding the most demographic spot while Gen Z takes second. A big chunk covers new products and services on Instagram while some use the platform to research services and products. The remaining percentage interacts with Instagram content and then decides if they would purchase or not. 

 

Influencers have built a huge and engaged following on Instagram for the fact that their audience looks up to them and respect their opinions. Having a large following may be because of their lifestyle, job, hobby, or even the clothes they prefer and the stories they want to get across.

 

Benefits of having an Instagram Influencer Marketing:

  1. It’s organic

Boosting your Instagram account organically is still the number one way to in having traffic on your page. IGTV and Live feed plus high-quality posts and videos give consumers ways to engage with an influencer. 

Your audience engages with content that they appeal to. Influencers can use their creativity to incorporate your brand to, for example, their daily lives. 

 

  1. It’s a niche

Consumers will always engage in products or services that interest them. Since an influencer is already focused on a particular niche and they have done the hard work in gathering followers, you may be able to use it to your advantage. 

 

  1. Personal touch

You may use the connection between influencers and their target audience to increase your brand awareness. Having an authentic relationship, their followers will see that your brand is someone they can trust. 

 

  1. Strategize

They can design the right strategy for you so they can maximize the kind of engagement you would like for your business. 

 

  1. Builds trust

Since influencers have built relationships and trust with their followers, they tend to respect their content and recommendations.

 

  1. Improves brand awareness

As discussed, this strategy can expand your reach to greater heights and it also positions your stable footing online. Users will begin to know more about your product or services, what you’re offering and who you are. 

 

  1. They take care of your content

While influencer content can help fill the gaps of your own content schedules, they can also work well when you have run out of ideas or when you simply need some quality content to upload.

 

  1. Reach your target audience

This is one major role you can get through an influencer. Once they create a post, your content is placed in front of social users that are interested in your line of business. You don’t need to shell out additional funds on testing and finding your audience. The influencer will foster this audience on social media.

 

  1. Create value for your audience

Influencers create content that provides solutions, educate, and inspire their audiences. This can be a great advantage for you and leverage your content so you can give value to your audience. 

 

  1. Winning partnerships

A lot of opportunities may unravel once you tie up with an Instagram influencer. For one, there might be possible joint ventures and events that may be in the works.

 

Influencer Marketing can be a great help to your business in putting the brand out there. They exist in almost every industry you can think of and they can produce results and have a serious impact on your brand. This kind of marketing strategy allows brands to reach their target audience in a far more genuine way than the traditional advertising that we’re used to. So if you haven’t hopped into the Instagram Influencer marketing trend yet, it’s about time you do. Stay on top of the game and partner up with influencers. Times are changing, so we should innovate so we don’t evaporate. 

 

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

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How to Run a Successful Instagram Promotional Giveaway https://socialsurf.co/2020/11/06/how-to-run-a-successful-instagram-promotional-giveaway/ Fri, 06 Nov 2020 16:11:57 +0000 https://socialsurf.co/?p=130183 Everyone loves free stuff. Everyone wants to get a free giveaway. Almost everybody loves the chance to snag some free swag whether it’s a buy-one-get-one offer on a certain item at the local supermarket or the chance to win a free  European tour or a year supply of your favorite skincare products. Economists call it [...]

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Everyone loves free stuff. Everyone wants to get a free giveaway. Almost everybody loves the chance to snag some free swag whether it’s a buy-one-get-one offer on a certain item at the local supermarket or the chance to win a free  European tour or a year supply of your favorite skincare products.

Economists call it the zero price effect.

And that what makes an Instagram giveaway such a powerful tool.

What Are Instagram Giveaways?

Instagram giveaways are limited-time promotions in which brands promise to give away a product or service to one (or more) lucky entrants according to a specified set of criteria.

Instagram giveaways can create a buzz about new product lines, reach new fans, grow the brand’s social followings, and attracts some potential new fans.

Reasons to Run an Instagram Giveaways

Do giveaways work to generate leads and grow your business? The answer is yes IF you’re offering the right prize.

Running your own giveaway will:

1. Attract followers faster.

Instagram accounts that hold a contest or giveaway grow 70% faster than those that don’t.

2. Entice both current followers and prospects to engage.

Increased engagement signals to Instagram that they should feature your content more regularly in the feed and acts as social proof for your brand.

3. Build stronger relationships with your existing audience.

When you give something away, it helps foster an emotional connection between you and your followers. A well-planned Instagram giveaway helps you grow your audience, boost engagement
with your posts, and increase loyalty in your customers. But that’s not all. Contests and giveaways can be used to tease an upcoming product or feature release and encourage followers to share and submit user-generated content (UGC).

Now that you know the reasons for running an Instagram giveaway, the next questions will be, how do you run a successful giveaway? The secret ingredient is offering the best prizes.

What are some good prizes to give away?

Good giveaway prizes need to be:

Relevant

You need to choose a prize that your target audience is interested in winning or you won’t attract the right leads.

Valuable

Note that value doesn’t necessarily mean expensive! Not every business can give away $25,000 or a brand new car. But even cheap giveaway prizes can offer value if they’re unique,  useful, or just plain delightful.

Here are the examples of giveaway prize ideas for a general audience.

Gift Cards. Gift cards are one of the best contest prizes ever. You can give away something like a Visa gift card so the winner can spend it anywhere they please, or you can give a gift card from a popular store or service. You can also give away a gift card from your own products or services. It’s super easy, and the prize winner will shop at your business. It’s a win-win for both of you.

Popular Products. If there’s a really hot product on the market at the moment,  I’m sure most of your customer base and your target audience will want to get their hands on it.

 

Money. Offering a cash prize is another great way to attract a wide range of people to your contest and get people talking about your business. If you’re going to offer a cash
prize though, it should be a larger amount. A $25 cash prize won’t wow people (though you could offer that amount in the form of a gift card instead).

 

Now that you understand the benefits a bit better, and what types of prizes to giveaway, the next thing you should know is how to run a successful Instagram promotional giveaways. Running a successful Instagram giveaway requires planning and a clear understanding of what you want to accomplish as a result.

Here are some of the tips on Creating Your Instagram Giveaway

1. Determine What You Want Out of Your Giveaway

If you don’t set a specific goal for your Instagram giveaway, you’re basically just giving something away for free. While that’s a nice thing to do for your followers, it doesn’t serve your business.

The goal you choose will impact every other decision you make, including your prize, the content you create, and how you promote your giveaway.
It also makes it easy for users to understand what they need to do to participate—and it ensures that they won’t run into any issues with Instagram’s content regulations.

2. Familiarize Yourself With Instagram’s Rules

There are a number of specific guidelines for creating a giveaway on their platform and you need to follow them to make sure that your giveaway runs smoothly and avoids the risk of it being shut down.

To be certain you’re not running awry of any of Instagram giveaway terms, don’t forget to incorporate the following information:

  • Your rules for the giveaway.
  • The terms of eligibility for participants.
  • Any relevant regulations related to your prize (age restrictions, etc.).
  • Acknowledgment of the fact that Instagram is not responsible for the giveaway.

All of this needs to be entered in the comment section of your giveaway post. If you’re unclear in any way, Instagram reserves the right to remove your content.

3. Choose a Prize That Your Audience Will Love

If your prize isn’t enticing to your target audience then you won’t see any engagement. Take a look at what your followers are interested in and think about how you can offer something that’s valuable and on-brand.

This is easy for consumer products and e-commerce sellers who sell specific products. But with a company with no tangible products, the company will need to do some additional research if they want to offer more than a discount or trial.

Your Instagram giveaway can be an opportunity to partner with other brands as well. That’s a great way to tap into an already engaged audience and boost brand awareness for everyone involved. Through this partnership, each brand is able to increase awareness of their products as well as their cause.

4. Write the Right Giveaway Caption

A great caption will not only promote the items you’re giving away; it will provide all the requisite information people need to find, learn about, and enter the contest.

This is where hashtags can be helpful. It’s also a good idea to include additional information and hashtags about your industry.

The “perfect” Instagram giveaway post will vary widely from one account to another.

However, there are a couple of elements that every Instagram giveaway post should include. These are:

  1. A strong, color image to serve as the basis for the post
  2. Efficient use of text announcing the giveaway

5. Launch and Promote Your Instagram Contest

Facebook and Instagram ads will also broadcast your Instagram contest and can boost awareness of the giveaway for a larger audience and potentially increase overall engagement.

6. Track the Results

Once you’ve chosen a winner for the giveaway, look at how the process impacted your original goal. This helps you see the ROI and create better-performing giveaways in the future.

The Discovery report is more useful if your goal was to increase brand awareness. It provides insight into how many potential new followers saw your post in their feeds.

 

Gain Real Instagram Followers through Instagram Influencer Marketing

At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.  

We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your followers list, we will continue working for you until you do.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.

The post How to Run a Successful Instagram Promotional Giveaway appeared first on Social Surf.

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